Last week, three scientists were awarded a Nobel Prize in chemistry for their work in creating machines from molecules – a development that could signal a leap forward into a completely new kind of technology and electronics.
For many organisations, webinars are a fantastic way of showing off a product, offering tips and demonstrating your expertise on a particular topic to an online audience. It’s also a good way of making face-to-face contact with people and showing that you are on hand to offer help and advice.
Human beings have long been awaiting the predicted rise of artificial intelligence. Since John McCarthy first coined the term at a Dartmouth College conference in 1956, the world has been enthralled by the possibilities – and dangers – posed by the advent of thinking machines with greater intelligence than humans. After recent advances made towards [...]
Last week we talked about the data-sharing challenges associated with internal company silos and issues around the ownership of digital channels. We continue the discussion in Part 2 with some more gaps that could be encountered between client and agency, along with their possible solutions.
Marcoms agencies are usually hired when a company recognises the need to do something it has neither the capability nor the capacity to handle internally. Growing pressure to maintain a presence in the digital arena is fast becoming one of the main reasons companies turn to agencies for outside assistance.