One of the aims of any successful marketing campaign is to reach your intended audience with the right messaging. This started with traditional marketing, referring to any marketing not online, including newspaper and radio. Then, as the world became more digital, the way we reached our target audiences evolved, introducing digital marketing, which was Read more...
Are you an industrial, IT or electronics company that has a milestone anniversary coming up? It doesn’t matter if you’re about to celebrate your 5th or 50th year in business: every anniversary has the potential to be a platform for marketing and PR campaigns. If this, on the surface, seems a little ‘fluffy’ or Read more...
The 7th edition of Publitek’s semiconductor social media report brought to light, as ever, some findings that for those of us involved in semiconductor industry marketing are worth exploring. It’s no accident that the top 3 performing companies – AMD, Qualcomm, and NVIDIA – all have significant B2C profiles and, as a result, follower numbers Read more...
Since 2013 Publitek has compiled a bi-annual report that evaluates the social media activities of the world’s top 40 semiconductor companies. We have now released our first-ever report to provide the same insight for companies in the industrial automation sector. Having seen the initial numbers has led me to pose this question: Should deep tech Read more...
Despite the challenging conditions of 2020, Publitek’s pro-bono support for Engineers Without Borders UK continues and we are always excited and inspired by the amazing work that the organisation is doing. This month, Engineers Without Borders UK joined forces with its sister organisations around the world to call for reform to engineering education and professional Read more...