About Ian Clay

This author has not yet filled in any details.
So far Ian Clay has created 6 blog entries.

Simplifying the world of Account Based Marketing

One of the aims of any successful marketing campaign is to reach your intended audience with the right messaging. This started with traditional marketing, referring to any marketing not online, including newspaper and radio. Then, as the world became more digital, the way we reached our target audiences evolved, introducing digital marketing, which was Read more...

By |2021-09-24T13:48:32+00:00September 24th, 2021|

Who won the semiconductor industry social media league?

The 7th edition of Publitek’s semiconductor social media report brought to light, as ever, some findings that for those of us involved in semiconductor industry marketing are worth exploring. It’s no accident that the top 3 performing companies – AMD, Qualcomm, and NVIDIA – all have significant B2C profiles and, as a result, follower numbers Read more...

By |2021-05-18T13:08:14+00:00May 14th, 2021|

Should deep tech companies break off their engagement?

Since 2013 Publitek has compiled a bi-annual report that evaluates the social media activities of the world’s top 40 semiconductor companies. We have now released our first-ever report to provide the same insight for companies in the industrial automation sector. Having seen the initial numbers has led me to pose this question: Should deep tech Read more...

By |2021-04-28T18:07:48+00:00December 3rd, 2020|

Engineers Without Borders unites calls for educational reform to avert climate disaster

Despite the challenging conditions of 2020, Publitek’s pro-bono support for Engineers Without Borders UK continues and we are always excited and inspired by the amazing work that the organisation is doing. This month, Engineers Without Borders UK joined forces with its sister organisations around the world to call for reform to engineering education and professional Read more...

By |2020-11-18T15:51:33+00:00November 18th, 2020|