Influencer relations describes the act of partnering with people in your industry - bloggers, journalists, analysts, thought leaders, industry experts, etc. - who are willing to share your story and promote/endorse your products or services over social and digital media channels. Influencers are topic experts, thought leaders, or brand advocates who possess strong credibility and/or Read more...
The role of PR and social media Sarah Hatcher and Lexi Hatzi outline the basics behind the role of PR and social media before delving into more detail on the considerations of how and why you should be implementing them as part of a rounded marketing campaign. Who's it for? Marketing Read more...
SEO 101: In the first half of this session, Blanche Carballo and Jon Barrett from Publitek will explain the three pillars of SEO - from content optimisation to link building to technical on-site optimisation. The second half of the session focuses on Google Analytics - how it works and how to make it work Read more...
Our sixth analysis of social media practices and activities within the semiconductor industry is now available. We have come a long way since the first report back in 2013. For example, over the years since our first report, Twitter has increased its user base by a third, Facebook nearly increased by 2.5X, and LinkedIn Read more...
2019 was the second hottest year globally on record. In Australia, over 10 million hectares have been subject to devastating bushfires killing approximately 1 billion animals. Just this month, temperatures in Antarctica reached a terrifying 18.3C. So if you are a leader in engineering and you aren’t spearheading environmentally conscientious projects - then you are Read more...
This isn’t a list of blogs with some tips on how to build a successful blog like theirs. Yes, my title says we will be learning from them, but this won’t be through imitation or by following the same techniques. Each blog on this list has travelled along a very different route to get to Read more...
Google gets smarter every year and is constantly updating its algorithms. It’s constantly trying to improve search results in order to show users the most relevant, useful information. In recent years, this has meant moving towards topic-based results rather than focusing on keywords. For example, if someone searches for a specific question that’s related to Read more...
As was demonstrated in our previous blog post about how semiconductor companies can increase their Instagram engagement, tech companies do tend to find it difficult to grow an engaged social following. This, in turn, impacts the extent to which social media can be used to drive traffic to their blogs. There seems to be a Read more...
When studying our website analytics, many of us will keep track of the number of sessions or users that our websites have attracted, but we should also be keeping an eye on our bounce rate. What is the bounce rate? This is the percentage of visitors who have landed on your website and clicked straight Read more...
Guest post by Meg from Straightforword Our recent study into the social media activity of top companies within the semiconductor industry revealed that Instagram outperformed other platforms on engagement. We were surprised to discover, however, that many companies are not embracing the platform. Half of the companies in the study don’t have Instagram at all Read more...