Guest post by Meg from Straightforword Our recent study into the social media activity of top companies within the semiconductor industry revealed that Instagram outperformed other platforms on engagement. We were surprised to discover, however, that many companies are not embracing the platform. Half of the companies in the study don’t have Instagram at all [...]
In today’s multi-dimensional digital technical B2B media landscape, filled with rafts of technical content and information, the fight for your customer‘s attention has never been more challenging. Armed with many tactics –from IP targeting and PPC, programmatic ad buying to social media, B2B marketers now have multiple, trackable means of reaching their B2B buyer helping to [...]
The 2017 edition of "Who’s winning the social media battle in the semiconductor industry?" is our fourth annual analysis of the social media practices and activities within the semiconductor industry. There have been big changes in the industry over the last 12 months, some of the most notable ones relate to the acquisitions and mergers that [...]
In this article we aim to give you an understanding of how to identify key influencers for B2B technical content marketing, and once they have been identified, what to do with them. First and foremost, as with any other communications activity, it is crucial to ask yourself some key questions in order to inform an [...]
毫无疑问，适当准备且足够详细的案例研究对于任何公司的新闻材料和宣传资料的输出都会是有益的补充——它能够补充包括产品发布、技术文章和评论作品等在内的其他内容。无论是投放在服务于相关行业领域的杂志上，还是供销售人员在访问潜在客户时使用，还是只是放在公司的网站上，它们都是宝贵的宣传工具
在我以前的博客文章——《在展览会上你不应该做的五件事（five things you should never do at a trade show）》成功后，我收到了很多来信，要求我列出我认为在展览会上应该做的五件事。 […]
We have just released our latest industry report reviewing online newsrooms for the B2B electronics industry. For this report, we analysed 39 of the top international semiconductor companies to determine what functionality and content their newsrooms provide for visitors. Modern newsrooms need to work harder than just merely push out company press releases. They have [...]
A key business objective for semiconductor firms is to have a design engineer “design in” their components into an electronics product. While the semiconductor market is likely to be dominated by the same top ten firms who receive over 51% of the business, the Internet of Things offers an opportunity for the next ten (or the next [...]
With over 6 billion hours of video viewed each month YouTube is the second most popular search engine in the world, but the key to YouTube marketing is getting videos ranked in not just in YouTube, but in the biggest search engine in the world - Google. You may have noticed that Google doesn't just include [...]
Getting your product chosen at the design stage is imperative to move from initial design selection, through design-in to design-win. You need to be seen wherever an engineer looks, at the time they choose to look, to ensure your brand is top-of-mind when that time is right. To do this, electronics companies need to use the full marketing mix - to [...]