About Jon Barrett

Jon has been working in digital marketing for over a decade and with technology for over 30 years. He even demonstrated the UK’s first online booking system to the BBC when he was 4 years of age. His expertise encompasses digital strategy, CMS and ecommerce websites, bespoke and mobile apps, SEO and social media campaigns, e-mail marketing, web analytics and conversion rate optimisation.

9 ways to use Twitter to grow your B2B tech blog’s following

As was demonstrated in our previous blog post about how semiconductor companies can increase their Instagram engagement, tech companies do tend to find it difficult to grow an engaged social following. This, in turn, impacts the extent to which social media can be used to drive traffic to their blogs. There seems to be a [...]

By |2018-08-20T14:14:56+00:00August 20th, 2018|

How to cut your B2B tech blog’s bounce rate

When studying our website analytics, many of us will keep track of the number of sessions or users that our websites have attracted, but we should also be keeping an eye on our bounce rate. What is the bounce rate? This is the percentage of visitors who have landed on your website and clicked straight [...]

By |2018-09-03T12:52:36+00:00August 12th, 2018|

How semiconductor companies can increase Instagram engagement

Guest post by Meg from Straightforword Our recent study into the social media activity of top companies within the semiconductor industry revealed that Instagram outperformed other platforms on engagement. We were surprised to discover, however, that many companies are not embracing the platform. Half of the companies in the study don’t have Instagram at all [...]

By |2018-07-27T10:05:50+00:00July 4th, 2018|

How successful is B2B e-mail marketing today in the context of its competitor lead nurturing tools?

In today’s multi-dimensional digital technical B2B media landscape, filled with rafts of technical content and information, the fight for your customer‘s attention has never been more challenging. Armed with many tactics –from IP targeting and PPC, programmatic ad buying to social media, B2B marketers now have multiple, trackable means of  reaching their B2B buyer helping to [...]

By |2018-07-12T08:53:11+00:00May 4th, 2018|

Which semiconductor company is winning the B2B social media marketing battle?

The 2017 edition of "Who’s winning the social media battle in the semiconductor industry?" is our fourth annual analysis of the social media practices and activities within the semiconductor industry. There have been big changes in the industry over the last 12 months, some of the most notable ones relate to the acquisitions and mergers that [...]

By |2017-02-10T02:03:09+00:00January 24th, 2017|

起草一个好的案例研究真的那么难吗?

毫无疑问,适当准备且足够详细的案例研究对于任何公司的新闻材料和宣传资料的输出都会是有益的补充——它能够补充包括产品发布、技术文章和评论作品等在内的其他内容。无论是投放在服务于相关行业领域的杂志上,还是供销售人员在访问潜在客户时使用,还是只是放在公司的网站上,它们都是宝贵的宣传工具

By |2017-08-11T14:38:19+00:00March 7th, 2016|

在展览会上你应该做的五件事

在我以前的博客文章——《在展览会上你不应该做的五件事(five things you should never do at a trade show)》成功后,我收到了很多来信,要求我列出我认为在展览会上应该做的五件事。 […]

By |2016-02-11T13:44:30+00:00February 11th, 2016|

New research report: How leading semiconductor companies are using online newsrooms

We have just released our latest industry report reviewing online newsrooms for the B2B electronics industry. For this report, we analysed 39 of the top international semiconductor companies to determine what functionality and content their newsrooms provide for visitors. Modern newsrooms need to work harder than just merely push out company press releases. They have [...]

By |2017-02-10T02:46:17+00:00February 10th, 2016|

Why semiconductor firms need technical content marketing

A key business objective for semiconductor firms is to have a design engineer “design in” their components into an electronics product. While the semiconductor market is likely to be dominated by the same top ten firms who receive over 51% of the business, the Internet of Things offers an opportunity for the next ten (or the next [...]

By |2018-08-13T11:27:39+00:00August 31st, 2015|
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