Which semiconductor company is winning the B2B social media marketing battle?
The 2017 edition of "Who’s winning the social media battle in the semiconductor industry?" is our fourth annual analysis of the [...]
Identifying key industry influencers for B2B technical content marketing
In this article we aim to give you an understanding of how to identify key influencers for B2B technical content marketing, and [...]
起草一个好的案例研究真的那么难吗？
毫无疑问，适当准备且足够详细的案例研究对于任何公司的新闻材料和宣传资料的输出都会是有益的补充——它能够补充包括产品发布、技术文章和评论作品等在内的其他内容。无论是投放在服务于相关行业领域的杂志上，还是供销售人员在访问潜在客户时使用，还是只是放在公司的网站上，它们都是宝贵的宣传工具
在展览会上你应该做的五件事
在我以前的博客文章——《在展览会上你不应该做的五件事（five things you should never do at a trade show）》成功后，我收到了很多来信，要求我列出我认为在展览会上应该做的五件事。 […]
New research report: How leading semiconductor companies are using online newsrooms
We have just released our latest industry report reviewing online newsrooms for the B2B electronics industry. For this report, we analysed 39 [...]
Why semiconductor firms need technical content marketing
A key business objective for semiconductor firms is to have a design engineer “design in” their components into an electronics product. While [...]
Technical content marketing tip: how to get YouTube videos shown in Google search results
With over 6 billion hours of video viewed each month YouTube is the second most popular search engine in the world, but the [...]
Using electronic product data sheets in content marketing for SEO
Getting your product chosen at the design stage is imperative to move from initial design selection, through design-in to design-win. You need to be [...]
Publitek CEO named in tech PR global 100
Bob Jones, Publitek's founder and CEO, has been named as one of "The 100 most influential tech agency PR executives globally" by [...]
Online tool reveals SEO value of B2B electronics trade media
Electronics PR, or at least the media relations aspect of it, can play a vital role in boosting your website's search engine visibility, [...]