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About Jon Barrett

Jon has been working in digital marketing for over a decade and with technology for over 30 years. He even demonstrated the UK’s first online booking system to the BBC when he was 4 years of age. His expertise encompasses digital strategy, CMS and ecommerce websites, bespoke and mobile apps, SEO and social media campaigns, e-mail marketing, web analytics and conversion rate optimisation.

New research report: How leading semiconductor companies are using online newsrooms

February 10th, 2016|

We have just released our latest industry report reviewing online newsrooms for the B2B electronics industry. For this report, we analysed 39 of the top international semiconductor companies to determine what functionality and content their newsrooms provide for visitors. Modern newsrooms need to work harder than just merely push out company press releases. They have [...]

Why semiconductor firms need technical content marketing

August 31st, 2015|

A key business objective for semiconductor firms is to have a design engineer “design in” their components into an electronics product. While the semiconductor market is likely to be dominated by the same top ten firms who receive over 51% of the business, the Internet of Things offers an opportunity for the next ten (or the next [...]

Using electronic product data sheets in content marketing for SEO

July 10th, 2015|

Getting your product chosen at the design stage is imperative to move from initial design selection, through design-in to design-win. You need to be seen wherever an engineer looks, at the time they choose to look, to ensure your brand is top-of-mind when that time is right. To do this, electronics companies need to use the full marketing mix - to [...]

Publitek CEO named in tech PR global 100

July 1st, 2015|

Bob Jones, Publitek's founder and CEO, has been named as one of "The 100 most influential tech agency PR executives globally" by the Hot Topics community of technology leaders. The community was asked to nominate PR executives based on their track record of building powerful brands, contributing to the success of clients, founding or being part of [...]

Online tool reveals SEO value of B2B electronics trade media

May 18th, 2015|

Electronics PR, or at least the media relations aspect of it, can play a vital role in boosting your website's search engine visibility, if you or your agency know how to best take advantage of the opportunity. In addition to ensuring your website is technically optimised, and has optimised content, your site needs inbound links from authoritative, [...]

Free LinkedIn analysis tool for B2B technical content marketing

March 30th, 2015|

Publitek has launched LinkFocus, a simple, free LinkedIn tool for B2B technical marketers, particularly those in the electronics industry. It helps you focus your content marketing efforts within LinkedIn by making it quick and easy to analyse over 400 relevant groups. LinkFocus enables you to then successfully match the most important groups to your products [...]

REVEALED: the semiconductor companies winning in social media

September 3rd, 2014|

As specialists in B2B electronics content marketing and PR, Publitek is continually undertaking new research to help our clients communicate more effectively with their audiences. In September 2013, we released our first report examining the social media activity, presence and best practice of the leading semiconductor companies. REVEALED: the semiconductor companies winning in social media [...]