About Jon Barrett

With 20 years of experience in B2B, Jon is a CIM qualified strategic marketer with strong digital knowledge. His expertise encompasses digital strategy, SEO, PPC, social media, marketing automation and data analysis. Jon is VP Digital at Publitek.

How social listening provides insights into deep tech audiences

Social listening is sometimes overlooked by marketers, because they mistakenly believe it is the same thing as social monitoring, or that the insights only apply to social media - this couldn’t be further from the truth. Social listening delivers in-depth insights into your audiences that will improve the formulation and delivery of marketing assets Read more...

By |2021-09-03T14:47:11+00:00September 3rd, 2021|

How to build high-quality inbound links to your website

This is the second in a series of blog posts about SEO for B2B tech companies. The first post - How to identify keywords for targeting engineers - provides an understanding of how to target a technical audience.  The below post discusses the importance of inbound links, and how to leverage your marketing agency Read more...

By |2021-08-11T12:37:42+00:00July 24th, 2021|

Why you need a B2B tech agency for SEO

The three pillars of SEO So, your website is already the epitome of technical perfection. The site architecture ensures cornerstone content is at the top of the hierarchy. The pages load quickly and on-page optimization is in place to include your keyword themes in the page titles, body content, file names, image Read more...

By |2021-08-02T07:00:24+00:00July 22nd, 2021|

Nick Clark joins Publitek as CEO

Tell us a bit about yourself I have been working in PR and comms for over 20 years, the majority of this time at Nelson Bostock, which is a UK-based technology PR and comms agency which works with global technology companies and challenger brands including Google, BT, Canon and Twilio. I’m passionate about technology and the role Read more...

By |2021-06-10T08:04:11+00:00June 9th, 2021|

How to identify keywords for targeting engineers

How to identify and evaluate product-focused search terms used by engineers at the start of the buying process. A background primer You have to be where your prospects are. According to Google, 71% of B2B buyers begin their search with a generic search query, which means they are looking for possible solutions to their problem Read more...

By |2021-04-28T18:12:22+00:00February 5th, 2021|

Webinar: The value of Insights

Jon Barrett and Chris Butcher discuss how to gain insights from research, audits and reporting. This session includes techniques for identifying and analyzing target audiences, marketing messages, and content, as well as how dashboard reports can be used to improve marcoms performance. Who's it for? Marketing professionals. No technical experience required. Read more...

By |2020-10-09T12:57:56+00:00October 8th, 2020|

Webinar: How to choose the right marketing channels – narrowcast vs broadcast

Katherine Crone discusses martech, buyer journeys, broadcast and narrowcast tactics, and measurement and optimisation techniques to improve ROI. Who's it for? Marketing professionals. No technical experience required. Speakers Presented by Katherine Crone, Head of Advertising at Publitek. Next steps To discuss how your business could benefit from our Read more...

By |2020-09-16T08:41:34+00:00September 16th, 2020|

Electronics Weekly releases Covid-19 survey results

Publitek teamed up with Electronics Weekly to find out how the electronics marketing landscape has changed in a Covid-19 world and what the "new normal" might look like. The results are in and the topline shows a general sense of positivity towards the market’s response to the pandemic. When do you anticipate your Read more...

By |2020-08-25T14:08:41+00:00August 24th, 2020|

How to identify B2B tech influencers

Influencer relations describes the act of partnering with people in your industry - bloggers, journalists, analysts, thought leaders, industry experts, etc. - who are willing to share your story and promote/endorse your products or services over social and digital media channels. Influencers are topic experts, thought leaders, or brand advocates who possess strong credibility and/or Read more...

By |2020-08-11T15:39:51+00:00August 11th, 2020|