Jon Barrett

About Jon Barrett

With 20 years of experience in B2B, Jon is a CIM qualified strategic marketer with strong digital knowledge. His expertise encompasses digital strategy, SEO, PPC, social media, marketing automation and data analysis. Jon is VP Digital at Publitek.

How to identify keywords for targeting engineers

How to identify and evaluate product-focused search terms used by engineers at the start of the buying process. A background primer You have to be where your prospects are. According to Google, 71% of B2B buyers begin their search with a generic search query, which means they are looking for possible solutions to their problem Read more...

By |2021-02-05T13:40:53+00:00February 5th, 2021|

Webinar: The value of Insights

Jon Barrett and Chris Butcher discuss how to gain insights from research, audits and reporting. This session includes techniques for identifying and analyzing target audiences, marketing messages, and content, as well as how dashboard reports can be used to improve marcoms performance. Who's it for? Marketing professionals. No technical experience required. Read more...

By |2020-10-09T12:57:56+00:00October 8th, 2020|

Webinar: How to choose the right marketing channels – narrowcast vs broadcast

Katherine Crone discusses martech, buyer journeys, broadcast and narrowcast tactics, and measurement and optimisation techniques to improve ROI. Who's it for? Marketing professionals. No technical experience required. Speakers Presented by Katherine Crone, Head of Advertising at Publitek. Next steps To discuss how your business could benefit from our Read more...

By |2020-09-16T08:41:34+00:00September 16th, 2020|

Electronics Weekly releases Covid-19 survey results

Publitek teamed up with Electronics Weekly to find out how the electronics marketing landscape has changed in a Covid-19 world and what the "new normal" might look like. The results are in and the topline shows a general sense of positivity towards the market’s response to the pandemic. When do you anticipate your Read more...

By |2020-08-25T14:08:41+00:00August 24th, 2020|

How to identify B2B tech influencers

Influencer relations describes the act of partnering with people in your industry - bloggers, journalists, analysts, thought leaders, industry experts, etc. - who are willing to share your story and promote/endorse your products or services over social and digital media channels. Influencers are topic experts, thought leaders, or brand advocates who possess strong credibility and/or Read more...

By |2020-08-11T15:39:51+00:00August 11th, 2020|

Webinar: The role of PR and social media

The role of PR and social media Sarah Hatcher and Lexi Hatzi outline the basics behind the role of PR and social media before delving into more detail on the considerations of how and why you should be implementing them as part of a rounded marketing campaign. Who's it for? Marketing Read more...

By |2020-07-15T08:16:21+00:00July 15th, 2020|

Webinar: An introduction to SEO and Google Analytics

SEO 101: In the first half of this session, Blanche Carballo and Jon Barrett from Publitek will explain the three pillars of SEO - from content optimisation to link building to technical on-site optimisation. The second half of the session focuses on Google Analytics - how it works and how to make it work Read more...

By |2020-06-17T15:37:59+00:00June 17th, 2020|

Tomorrow is too late

2019 was the second hottest year globally on record. In Australia, over 10 million hectares have been subject to devastating bushfires killing approximately 1 billion animals. Just this month, temperatures in Antarctica reached a terrifying 18.3C. So if you are a leader in engineering and you aren’t spearheading environmentally conscientious projects - then you are Read more...

By |2020-02-28T11:25:32+00:00February 28th, 2020|