How to identify and evaluate product-focused search terms used by engineers at the start of the buying process. A background primer You have to be where your prospects are. According to Google, 71% of B2B buyers begin their search with a generic search query, which means they are looking for possible solutions to their problem Read more...
Despite the challenges, B2B marketing leaders expect positive changes moving forward. Check out our infographic on trends from Next 15's latest survey data.
Jon Barrett and Chris Butcher discuss how to gain insights from research, audits and reporting. This session includes techniques for identifying and analyzing target audiences, marketing messages, and content, as well as how dashboard reports can be used to improve marcoms performance. Who's it for? Marketing professionals. No technical experience required. Read more...
Katherine Crone discusses martech, buyer journeys, broadcast and narrowcast tactics, and measurement and optimisation techniques to improve ROI. Who's it for? Marketing professionals. No technical experience required. Speakers Presented by Katherine Crone, Head of Advertising at Publitek. Next steps To discuss how your business could benefit from our Read more...
Publitek teamed up with Electronics Weekly to find out how the electronics marketing landscape has changed in a Covid-19 world and what the "new normal" might look like. The results are in and the topline shows a general sense of positivity towards the market’s response to the pandemic. When do you anticipate your Read more...
Influencer relations describes the act of partnering with people in your industry - bloggers, journalists, analysts, thought leaders, industry experts, etc. - who are willing to share your story and promote/endorse your products or services over social and digital media channels. Influencers are topic experts, thought leaders, or brand advocates who possess strong credibility and/or Read more...
The role of PR and social media Sarah Hatcher and Lexi Hatzi outline the basics behind the role of PR and social media before delving into more detail on the considerations of how and why you should be implementing them as part of a rounded marketing campaign. Who's it for? Marketing Read more...
SEO 101: In the first half of this session, Blanche Carballo and Jon Barrett from Publitek will explain the three pillars of SEO - from content optimisation to link building to technical on-site optimisation. The second half of the session focuses on Google Analytics - how it works and how to make it work Read more...
Our sixth analysis of social media practices and activities within the semiconductor industry is now available. We have come a long way since the first report back in 2013. For example, over the years since our first report, Twitter has increased its user base by a third, Facebook nearly increased by 2.5X, and LinkedIn Read more...
2019 was the second hottest year globally on record. In Australia, over 10 million hectares have been subject to devastating bushfires killing approximately 1 billion animals. Just this month, temperatures in Antarctica reached a terrifying 18.3C. So if you are a leader in engineering and you aren’t spearheading environmentally conscientious projects - then you are Read more...