The three pillars of SEO So, your website is already the epitome of technical perfection. The site architecture ensures cornerstone content is at the top of the hierarchy. The pages load quickly and on-page optimization is in place to include your keyword themes in the page titles, body content, file names, image Read more...
Tell us a bit about yourself I have been working in PR and comms for over 20 years, the majority of this time at Nelson Bostock, which is a UK-based technology PR and comms agency which works with global technology companies and challenger brands including Google, BT, Canon and Twilio. I’m passionate about technology and the role Read more...
How to identify and evaluate product-focused search terms used by engineers at the start of the buying process. A background primer You have to be where your prospects are. According to Google, 71% of B2B buyers begin their search with a generic search query, which means they are looking for possible solutions to their problem Read more...
Despite the challenges, B2B marketing leaders expect positive changes moving forward. Check out our infographic on trends from Next 15's latest survey data.
Jon Barrett and Chris Butcher discuss how to gain insights from research, audits and reporting. This session includes techniques for identifying and analyzing target audiences, marketing messages, and content, as well as how dashboard reports can be used to improve marcoms performance. Who's it for? Marketing professionals. No technical experience required. Read more...
Katherine Crone discusses martech, buyer journeys, broadcast and narrowcast tactics, and measurement and optimisation techniques to improve ROI. Who's it for? Marketing professionals. No technical experience required. Speakers Presented by Katherine Crone, Head of Advertising at Publitek. Next steps To discuss how your business could benefit from our Read more...
Publitek teamed up with Electronics Weekly to find out how the electronics marketing landscape has changed in a Covid-19 world and what the "new normal" might look like. The results are in and the topline shows a general sense of positivity towards the market’s response to the pandemic. When do you anticipate your Read more...
Influencer relations describes the act of partnering with people in your industry - bloggers, journalists, analysts, thought leaders, industry experts, etc. - who are willing to share your story and promote/endorse your products or services over social and digital media channels. Influencers are topic experts, thought leaders, or brand advocates who possess strong credibility and/or Read more...
The role of PR and social media Sarah Hatcher and Lexi Hatzi outline the basics behind the role of PR and social media before delving into more detail on the considerations of how and why you should be implementing them as part of a rounded marketing campaign. Who's it for? Marketing Read more...
SEO 101: In the first half of this session, Blanche Carballo and Jon Barrett from Publitek will explain the three pillars of SEO - from content optimisation to link building to technical on-site optimisation. The second half of the session focuses on Google Analytics - how it works and how to make it work Read more...