About Jon Barrett

Jon has been working in digital marketing for over a decade and with technology for over 30 years. He even demonstrated the UK’s first online booking system to the BBC when he was 4 years of age. His expertise encompasses digital strategy, CMS and ecommerce websites, bespoke and mobile apps, SEO and social media campaigns, e-mail marketing, web analytics and conversion rate optimisation.

Which semiconductor company is winning the B2B social media marketing battle?

2017-02-10T02:03:09+00:00 January 24th, 2017|

The 2017 edition of "Who’s winning the social media battle in the semiconductor industry?" is our fourth annual analysis of the social media practices and activities within the semiconductor industry. There have been big changes in the industry over the last 12 months, some of the most notable ones relate to the acquisitions and mergers that [...]

起草一个好的案例研究真的那么难吗?

2016-03-07T12:12:10+00:00 March 7th, 2016|

毫无疑问,适当准备且足够详细的案例研究对于任何公司的新闻材料和宣传资料的输出都会是有益的补充——它能够补充包括产品发布、技术文章和评论作品等在内的其他内容。无论是投放在服务于相关行业领域的杂志上,还是供销售人员在访问潜在客户时使用,还是只是放在公司的网站上,它们都是宝贵的宣传工具

在展览会上你应该做的五件事

2016-02-11T13:44:30+00:00 February 11th, 2016|

在我以前的博客文章——《在展览会上你不应该做的五件事(five things you should never do at a trade show)》成功后,我收到了很多来信,要求我列出我认为在展览会上应该做的五件事。 […]

New research report: How leading semiconductor companies are using online newsrooms

2017-02-10T02:46:17+00:00 February 10th, 2016|

We have just released our latest industry report reviewing online newsrooms for the B2B electronics industry. For this report, we analysed 39 of the top international semiconductor companies to determine what functionality and content their newsrooms provide for visitors. Modern newsrooms need to work harder than just merely push out company press releases. They have [...]

Why semiconductor firms need technical content marketing

2017-02-10T02:03:37+00:00 August 31st, 2015|

A key business objective for semiconductor firms is to have a design engineer “design in” their components into an electronics product. While the semiconductor market is likely to be dominated by the same top ten firms who receive over 51% of the business, the Internet of Things offers an opportunity for the next ten (or the next [...]

Using electronic product data sheets in content marketing for SEO

2017-02-10T02:04:08+00:00 July 10th, 2015|

Getting your product chosen at the design stage is imperative to move from initial design selection, through design-in to design-win. You need to be seen wherever an engineer looks, at the time they choose to look, to ensure your brand is top-of-mind when that time is right. To do this, electronics companies need to use the full marketing mix - to [...]

Publitek CEO named in tech PR global 100

2017-02-10T02:04:20+00:00 July 1st, 2015|

Bob Jones, Publitek's founder and CEO, has been named as one of "The 100 most influential tech agency PR executives globally" by the Hot Topics community of technology leaders. The community was asked to nominate PR executives based on their track record of building powerful brands, contributing to the success of clients, founding or being part of [...]

Just one speaking slot left at the Pinnacle Press Summit

2017-04-28T08:56:37+00:00 June 17th, 2015|

30+ of Europe’s most highly esteemed electronics writers will once again converge on Munich this October Pinnacle Press Summit proves most cost-effective method for meeting editors/journalists from the region’s leading high-tech titles Securing impressive press coverage with only a small investment of time and budget Since the costs associated with staging press conferences and press [...]