Jon Barrett

About Jon Barrett

With 20 years of experience in B2B, Jon is a CIM qualified strategic marketer with strong digital knowledge. His expertise encompasses digital strategy, SEO, PPC, social media, marketing automation and data analysis. Jon is VP Digital at Publitek.

How to cut your B2B tech blog’s bounce rate

When studying our website analytics, many of us will keep track of the number of sessions or users that our websites have attracted, but we should also be keeping an eye on our bounce rate. What is the bounce rate? This is the percentage of visitors who have landed on your website and clicked straight Read more...

By |2018-09-03T12:52:36+00:00August 12th, 2018|

How semiconductor companies can increase Instagram engagement

Guest post by Meg from Straightforword Our recent study into the social media activity of top companies within the semiconductor industry revealed that Instagram outperformed other platforms on engagement. We were surprised to discover, however, that many companies are not embracing the platform. Half of the companies in the study don’t have Instagram at all Read more...

By |2018-07-27T10:05:50+00:00July 4th, 2018|

How successful is B2B e-mail marketing today in the context of its competitor lead nurturing tools?

In today’s multi-dimensional digital technical B2B media landscape, filled with rafts of technical content and information, the fight for your customer‘s attention has never been more challenging. Armed with many tactics –from IP targeting and PPC, programmatic ad buying to social media, B2B marketers now have multiple, trackable means of  reaching their B2B buyer helping to Read more...

By |2018-07-12T08:53:11+00:00May 4th, 2018|

Which semiconductor company is winning the B2B social media marketing battle?

The 2017 edition of "Who’s winning the social media battle in the semiconductor industry?" is our fourth annual analysis of the social media practices and activities within the semiconductor industry. There have been big changes in the industry over the last 12 months, some of the most notable ones relate to the acquisitions and mergers that Read more...

By |2017-02-10T02:03:09+00:00January 24th, 2017|

Identifying key industry influencers in B2B technology

In this article, we aim to give you an understanding of how to identify key influencers for B2B technical content marketing, and once they have been identified, what to do with them. First and foremost, as with any other communications activity, it is crucial to ask yourself some key questions in order to inform an Read more...

By |2018-11-30T11:17:58+00:00March 28th, 2016|

起草一个好的案例研究真的那么难吗?

毫无疑问,适当准备且足够详细的案例研究对于任何公司的新闻材料和宣传资料的输出都会是有益的补充——它能够补充包括产品发布、技术文章和评论作品等在内的其他内容。无论是投放在服务于相关行业领域的杂志上,还是供销售人员在访问潜在客户时使用,还是只是放在公司的网站上,它们都是宝贵的宣传工具

By |2017-08-11T14:38:19+00:00March 7th, 2016|

New research report: How leading semiconductor companies are using online newsrooms

We have just released our latest industry report reviewing online newsrooms for the B2B electronics industry. For this report, we analysed 39 of the top international semiconductor companies to determine what functionality and content their newsrooms provide for visitors. Modern newsrooms need to work harder than just merely push out company press releases. They have Read more...

By |2017-02-10T02:46:17+00:00February 10th, 2016|

Why semiconductor firms need technical content marketing

A key business objective for semiconductor firms is to have a design engineer “design in” their components into an electronics product. While the semiconductor market is likely to be dominated by the same top ten firms who receive over 51% of the business, the Internet of Things offers an opportunity for the next ten (or the next Read more...

By |2018-08-13T11:27:39+00:00August 31st, 2015|