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About Jon Barrett

Jon has been working in digital marketing for over a decade and with technology for over 30 years. He even demonstrated the UK’s first online booking system to the BBC when he was 4 years of age. His expertise encompasses digital strategy, CMS and ecommerce websites, bespoke and mobile apps, SEO and social media campaigns, e-mail marketing, web analytics and conversion rate optimisation.

Why semiconductor firms need technical content marketing

A key business objective for semiconductor firms is to have a design engineer “design in” their components into an electronics product. While the semiconductor market is likely to be dominated by the same top ten firms who receive over 51% of the business, the Internet of Things offers an opportunity for the next ten (or the next [...]

By |2018-08-13T11:27:39+00:00August 31st, 2015|

Using electronic product data sheets in content marketing for SEO

Getting your product chosen at the design stage is imperative to move from initial design selection, through design-in to design-win. You need to be seen wherever an engineer looks, at the time they choose to look, to ensure your brand is top-of-mind when that time is right. To do this, electronics companies need to use the full marketing mix - to [...]

By |2017-02-10T02:04:08+00:00July 10th, 2015|

Publitek CEO named in tech PR global 100

Bob Jones, Publitek's founder and CEO, has been named as one of "The 100 most influential tech agency PR executives globally" by the Hot Topics community of technology leaders. The community was asked to nominate PR executives based on their track record of building powerful brands, contributing to the success of clients, founding or being part of [...]

By |2018-07-13T12:27:55+00:00July 1st, 2015|

Online tool reveals SEO value of B2B electronics trade media

Electronics PR, or at least the media relations aspect of it, can play a vital role in boosting your website's search engine visibility, if you or your agency know how to best take advantage of the opportunity. In addition to ensuring your website is technically optimised, and has optimised content, your site needs inbound links from authoritative, [...]

By |2017-02-10T02:04:30+00:00May 18th, 2015|

Free LinkedIn analysis tool for B2B technical content marketing

Publitek has launched LinkFocus, a simple, free LinkedIn tool for B2B technical marketers, particularly those in the electronics industry. It helps you focus your content marketing efforts within LinkedIn by making it quick and easy to analyse over 400 relevant groups. LinkFocus enables you to then successfully match the most important groups to your products [...]

By |2017-09-14T15:21:24+00:00March 30th, 2015|

REVEALED: the semiconductor companies winning in social media

As specialists in B2B electronics content marketing and PR, Publitek is continually undertaking new research to help our clients communicate more effectively with their audiences. In September 2013, we released our first report examining the social media activity, presence and best practice of the leading semiconductor companies. REVEALED: the semiconductor companies winning in social media [...]

By |2017-09-11T10:39:06+00:00September 3rd, 2014|

How the effectiveness of B2B electronics social media is damaged by fake followers

Unlike some social media “experts”, I don’t subscribe to the idea that number of likes or followers is a good metric to benchmark the success of social media activities. Aside from the fact these don’t fit in with marketing key performance indicators (KPIs), the numbers can be both misleading and manipulated. Building a follower base as part of [...]

By |2018-07-31T08:26:04+00:00June 18th, 2014|