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About Jon Barrett

Jon has been working in digital marketing for over a decade and with technology for over 30 years. He even demonstrated the UK’s first online booking system to the BBC when he was 4 years of age. His expertise encompasses digital strategy, CMS and ecommerce websites, bespoke and mobile apps, SEO and social media campaigns, e-mail marketing, web analytics and conversion rate optimisation.

REVEALED: the semiconductor companies winning in social media

As specialists in B2B electronics content marketing and PR, Publitek is continually undertaking new research to help our clients communicate more effectively with their audiences. In September 2013, we released our first report examining the social media activity, presence and best practice of the leading semiconductor companies. REVEALED: the semiconductor companies winning in social media Read more...

By |2017-09-11T10:39:06+00:00September 3rd, 2014|

How the effectiveness of B2B electronics social media is damaged by fake followers

Unlike some social media “experts”, I don’t subscribe to the idea that number of likes or followers is a good metric to benchmark the success of social media activities. Aside from the fact these don’t fit in with marketing key performance indicators (KPIs), the numbers can be both misleading and manipulated. Building a follower base as part of Read more...

By |2019-08-14T12:45:27+00:00June 18th, 2014|

Is HubSpot snake oil?

As a B2B electronics digital marketer, I like HubSpot, and this post isn’t meant to be an attack on their service offering. In principle, what they’ve done is great for less tech-savvy marketers: pulling key digital marketing concepts into one nicely designed interface. I know of several electronics companies who in the last couple of Read more...

By |2017-02-10T02:05:01+00:00April 29th, 2014|

Is Google a threat to electronic component distributors?

Google is synonymous with search, and due to its overwhelming dominance, nearly everything a search engine optimising professional does is to ensure we comply with best practice, and avoid the penalties. One such best practice is the use of structured markup – using tags to define the context of content - which helps Google (and Read more...

By |2017-02-10T02:05:10+00:00March 31st, 2014|

Best practice for Twitter – a B2B perspective

Although still deemed as “fluffy” by many B2B marketers in the electronics industry, social media marketing is an essential activity. Aside from contributing to your search engine optimisation efforts, it is often used as a tool for keeping up-to-date with the latest news, and has the potential for distributing your messages far beyond the limits Read more...

By |2017-02-10T02:05:25+00:00February 24th, 2014|

How to calculate the ROI of PR

How to calculate the ROI of PR Long before I came into the technical content marketing and PR business, I was obsessed with marketing metrics. A contributor to that was reading Commonsense Direct Marketing by Drayton Bird and it's interesting that some of the techniques used to measure direct mail effectiveness can now be Read more...

By |2017-02-13T16:46:13+00:00January 31st, 2014|

The No-Nonsense Guide to Publishing a Magazine

To an outsider the world of print media can appear to be complex, with the inner workings of magazines often shrouded in mystery. However, understanding the mechanism of how a magazine is put together, printed and ultimately sent to the reader is essential for companies looking to gain positive exposure in the press through advertising. Read more...

By |2017-04-28T09:21:20+00:00November 27th, 2013|

Revealed: How leading semiconductor companies are using online newsrooms

For this latest report, we researched the newsrooms of some of the leading semiconductor companies. The report analyses best practice of newsroom usage, including: Discovery Content Distribution & re-distribution Social integration Subscription options Contact information Analytics The companies' newsrooms were ranked by their performance against each area of best practice, then an overall score was Read more...

By |2017-02-10T02:05:49+00:00October 31st, 2013|