Until now, we all grew up with the thinking that B2B and B2C marketing are two completely different worlds. If you Google this topic, you will find a myriad of blogs and articles explaining the differences in marketing between the consumer and tech space. It’s true to say that a lot of the known Read more...
Photo by Stephany Momon on Unsplash What’s the future for technical B2B trade fairs? For almost two years the Covid pandemic has been raging across the globe, with all the negative consequences that come with it, of which we are all too aware. One of the business sectors affected the most is the event industry. Had Read more...
In 2020, Germany’s ‘Messe-land’ was hit hard due to the pandemic. Speaking on the topic of fairs as part of my podcast, the trade fair expert Sylvia Kanitz from the Association of the German Trade Fair Industry (AUMA) confirmed that she had not experienced such a disruption to the industry in her entire career. Overall, Read more...
All marketers want their website to be found easily on the web and to rank well in Google search results. Website traffic helps fill the funnel and user engagement demonstrates the love of customers for our brand or products. Most marketers know about the importance of search rankings and about the basic mechanisms of Read more...
So what is typically German? The stereotypes that come to mind are brown bread, bratwurst, beer, forms, the love for cash or the Sunday coffee and cake ritual. Abroad you might also hear things like Oktoberfest, Beckenbauer or Volkswagen.