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About Mark Herten

Mark heads up Publitek's German operations. In this position, he helps global tech companies to access the German market or German global players and Hidden Champions to go global with their marketing. He has a plethora of experience in technical PR and B2B marketing with an international scope and particular focus in the industrial engineering, electronics and automotive sectors. Over the years, Mark has worked with leading technology brands delivering original, creative and effective integrated PR campaigns. Please get in touch if you want to grow awareness and/or business in Germany.

How Google’s evolution has changed B2B SEO

All marketers want their website to be found easily on the web and to rank well in Google search results. Website traffic helps fill the funnel and user engagement demonstrates the love of customers for our brand or products. Most marketers know about the importance of search rankings and about the basic mechanisms of Read more...

By Mark Herten|2020-06-30T14:01:00+00:00June 30th, 2020|

5 things you should know when doing tech PR in Germany

So what is typically German? The stereotypes that come to mind are brown bread, bratwurst, beer, forms, the love for cash or the Sunday coffee and cake ritual. Abroad you might also hear things like Oktoberfest, Beckenbauer or Volkswagen.

By Mark Herten|2020-03-26T13:28:43+00:00March 26th, 2020|