About Mike Green

Mike Green is an ex high-tech journalist who joined the team at Pinnacle Marketing Communications in June 2009. A key element of Mike’s role is the generation of in-depth technical articles, feature articles, commentary pieces, and press releases, as well as re-writing existing articles to make them more suitable for specific publications’ needs.

Donald Trump: Is there anything to learn for B2B Technology PR?

2017-05-05T16:19:59+00:00 November 1st, 2016|

The race to the White House is often a tired and drawn-out affair, with countless months of dry political debate and endless barrages of fairly banal media sniping, but with very little in the way of actual excitement. The battle between Republican candidate Donald Trump and his Democrat counterpart Hillary Clinton has, in contrast, been compelling stuff - with new bombshells going off on an almost daily basis.

Top 5 Chinese Social Media Platforms for B2B

2017-05-05T16:20:00+00:00 September 29th, 2016|

In Western economies, B2B companies have already recognised the value of social media as a marketing tool. However, though many of these companies are keen to benefit from commercial growth in the Far East, they have so far failed to apply the same principals as they do within their more familiar local markets.

B2B Companies – stop treating social media as vanity publishing and take it seriously!

2017-05-05T16:20:00+00:00 August 3rd, 2016|

Research has shown conclusively that companies who regularly blog and post on social media can get as much as three times greater volumes of traffic to their website. This is something that companies overlook at their peril. Anyone not willing to invest time and effort into the content creation and logistical support required for undertaking [...]

Overhauling lead generation strategies in response to new buying cycle dynamics

2017-05-05T16:20:00+00:00 July 11th, 2016|

When I started in the industry almost 20 years ago, buying cycles were generally pretty simple. The electronics component vendor I worked for (like any other B2B manufacturer or service provider) placed print editorial and advertising in trade magazines to inform prospective customers about the new products it offered. Interested readers would then send enquiry [...]

Poorly Executed Social Media – Might as well talk to the wall!

2017-05-05T16:20:01+00:00 March 16th, 2016|

Though the B2C sector seemed to quickly catch on, even now (almost a decade later) many companies in the neighboring B2B sector still show a surprising ineptitude when it comes to successful use of social media. This point was highlighted to me just recently, when a friend in technology PR pointed out that the combined [...]

What are the product marketing implications of semiconductor consolidation?

2017-05-05T16:20:01+00:00 February 22nd, 2016|

2015 saw what can only be described as an acquisition frenzy - stagnating growth figures and discontented shareholders effectively forcing the bigger chip manufacturers to prey on vulnerable smaller operations in order to either enter new areas or gain market share in existing ones. The list is extensive, but among the most notable were Freescale, [...]

Personal branding – How it can help the business you work for

2017-05-05T16:20:01+00:00 January 13th, 2016|

We think of ‘a brand’ as something created to distinguish and promote a company or product. Such inventiveness is often helpful, particularly when new business ventures or newly launched products need to achieve widespread recognition in a crowded, highly competitive marketplace. Now your ‘personal brand’ is something a little different… BUT the two are in [...]