The race to the White House is often a tired and drawn-out affair, with countless months of dry political debate and endless barrages of fairly banal media sniping, but with very little in the way of actual excitement. The battle between Republican candidate Donald Trump and his Democrat counterpart Hillary Clinton has, in contrast, been compelling stuff - with new bombshells going off on an almost daily basis.
In Western economies, B2B companies have already recognised the value of social media as a marketing tool. However, though many of these companies are keen to benefit from commercial growth in the Far East, they have so far failed to apply the same principals as they do within their more familiar local markets.
Pinnacle Marketing, the leading supplier of integrated marketing communications services for technology companies. The way people source information for B2B purchasing is changing – alongside traditional routes, such as trade shows and print magazines, there are now a variety of online platforms and social media channels.
Research has shown conclusively that companies who regularly blog and post on social media can get as much as three times greater [...]
When I started in the industry almost 20 years ago, buying cycles were generally pretty simple. The electronics component vendor I worked [...]
Through a mix of different content marketing activities, it is possible to gain the attention of members of your target audience and, if properly handled, convert them from a prospect into a paying customer.
2015 saw what can only be described as an acquisition frenzy - stagnating growth figures and discontented shareholders effectively forcing the bigger [...]
We think of ‘a brand’ as something created to distinguish and promote a company or product. Such inventiveness is often helpful, particularly [...]