Mike

Avatar

About Mike Green

Mike Green is an ex high-tech journalist who joined the team at Publitek in June 2009. A key element of Mike’s role is the generation of in-depth technical articles, feature articles, commentary pieces, and press releases, as well as re-writing existing articles to make them more suitable for specific publications’ needs.

Donald Trump: Is there anything to learn for B2B Technology PR?

The race to the White House is often a tired and drawn-out affair, with countless months of dry political debate and endless barrages of fairly banal media sniping, but with very little in the way of actual excitement. The battle between Republican candidate Donald Trump and his Democrat counterpart Hillary Clinton has, in contrast, been compelling stuff - with new bombshells going off on an almost daily basis.

By |2017-05-05T16:19:59+00:00November 1st, 2016|

Top 5 Chinese Social Media Platforms for B2B

In Western economies, B2B companies have already recognised the value of social media as a marketing tool. However, though many of these companies are keen to benefit from commercial growth in the Far East, they have so far failed to apply the same principals as they do within their more familiar local markets.

By |2017-05-05T16:20:00+00:00September 29th, 2016|

B2B Companies – stop treating social media as vanity publishing and take it seriously!

Research has shown conclusively that companies who regularly blog and post on social media can get as much as three times greater volumes of traffic to their website. This is something that companies overlook at their peril. Anyone not willing to invest time and effort into the content creation and logistical support required for undertaking [...]

By |2017-05-05T16:20:00+00:00August 3rd, 2016|

Overhauling lead generation strategies in response to new buying cycle dynamics

When I started in the industry almost 20 years ago, buying cycles were generally pretty simple. The electronics component vendor I worked for (like any other B2B manufacturer or service provider) placed print editorial and advertising in trade magazines to inform prospective customers about the new products it offered. Interested readers would then send enquiry [...]

By |2017-09-13T08:19:04+00:00July 11th, 2016|

Poorly Executed Social Media – Might as well talk to the wall!

Though the B2C sector seemed to quickly catch on, even now (almost a decade later) many companies in the neighboring B2B sector still show a surprising ineptitude when it comes to successful use of social media. This point was highlighted to me just recently, when a friend in technology PR pointed out that the combined [...]

By |2017-09-13T09:08:26+00:00March 16th, 2016|

What are the product marketing implications of semiconductor consolidation?

2015 saw what can only be described as an acquisition frenzy - stagnating growth figures and discontented shareholders effectively forcing the bigger chip manufacturers to prey on vulnerable smaller operations in order to either enter new areas or gain market share in existing ones. The list is extensive, but among the most notable were Freescale, [...]

By |2017-09-14T15:51:45+00:00February 22nd, 2016|

Personal branding – How it can help the business you work for

We think of ‘a brand’ as something created to distinguish and promote a company or product. Such inventiveness is often helpful, particularly when new business ventures or newly launched products need to achieve widespread recognition in a crowded, highly competitive marketplace. Now your ‘personal brand’ is something a little different… BUT the two are in [...]

By |2017-05-05T16:20:01+00:00January 13th, 2016|