If you haven’t as yet heard about 'digital disruption', then here's your chance to get fully genned up on it. Basically this represents a fundamental challenge to the conventional ways of running a business. Because of it engineers, procurement managers and other industry professionals are spending an unprecedented amount of time online (using various digital media channels and Internet-based Read more...
When you think of digital marketing, what is the first thing that comes to mind? Perhaps you’d think of the brand ads that usually pop up when you open Facebook, Pinterest or Twitter? Display ads on sites and search engine result pages still prove to be an important channel for reaching out to consumers, but Read more...
The crowd funding phenomenon has changed the way that support can be garnered for innovative ideas. Through this method, swathes of people, who wouldn’t have otherwise got the opportunity, have become entrepreneurs. There is plenty of competition for financial backers, however, so it is important that you do everything possible to make your project stand Read more...
…and who do you think should be next for the Hollywood treatment? Back in the old days movies were fairly straightforward – the “goodies” fought the “baddies”. The hero(s) would overcome adversity, triumph against the odds in the pursuit of some noble cause (and usually get the girl as part of the bargain too). Nowadays Read more...
Munich - Day 1 of the Pinnacle European Electronics Press Summit is now underway with a record 42 magazines being represented at this year's event. Over the course of the next 2 days, journalists from the leading electronics titles in Europe will attend a series of presentations covering a broad variety of different topics that Read more...
The comedian Bill Hicks once said if you worked in the marketing or advertising business you should kill yourself. Possibly a bit extreme, but his views on those involved in product promotion, corporate communications and suchlike seem to be echoed throughout modern day culture. Those going into PR pretty much have to recognise that a Read more...
There is no question that a properly prepared and sufficiently detailed case study can be a useful addition to any company’s output of press materials and collateral, complementing other content including product releases, technical articles and comment pieces. Whether for placement in a magazine serving the relevant industry sector, for use by sales staff when Read more...
So the tradeshow season is now well and truly underway. Pinnacle’s US staff have already been involved in CES in Las Vegas. Over the next few weeks we’ll be supporting clients here in Europe at Embedded World and Mobile World Congress, followed by Pittcon in New Orleans, Hannover Messe and PCIM later in the spring. Read more...
The Elektra European Electronic Awards were held at the Grosvenor House Hotel, Park Lane on Wednesday evening, with the executives of the industry’s leading companies in attendance. The event, which has now been in existence for over a decade, gives much deserved recognition to outstanding engineering and business achievements within the electronics sector. Pinnacle clients Read more...