About Mike Green

Mike Green is an ex high-tech journalist who joined the team at Publitek in June 2009. A key element of Mike’s role is the generation of in-depth technical articles, feature articles, commentary pieces, and press releases, as well as re-writing existing articles to make them more suitable for specific publications’ needs.

Disruptive influence – Industrial digital media trends exposed

If you haven’t as yet heard about 'digital disruption', then here's your chance to get fully genned up on it. Basically this represents a fundamental challenge to the conventional ways of running a business. Because of it engineers, procurement managers and other industry professionals are spending an unprecedented amount of time online (using various digital media channels and Internet-based Read more...

By |2017-05-05T16:20:01+00:00December 15th, 2015|

How to promote your crowd funding project to ensure success

The crowd funding phenomenon has changed the way that support can be garnered for innovative ideas. Through this method, swathes of people, who wouldn’t have otherwise got the opportunity, have become entrepreneurs. There is plenty of competition for financial backers, however, so it is important that you do everything possible to make your project stand Read more...

By |2017-09-13T08:28:14+00:00November 24th, 2015|

Pinnacle European Electronics Press Summit Begins

Munich - Day 1 of the Pinnacle European Electronics Press Summit is now underway with a record 42 magazines being represented at this year's event. Over the course of the next 2 days, journalists from the leading electronics titles in Europe will attend a series of presentations covering a broad variety of different topics that Read more...

By |2017-05-05T16:20:02+00:00October 20th, 2015|

Is drafting a good case study really that difficult?

There is no question that a properly prepared and sufficiently detailed case study can be a useful addition to any company’s output of press materials and collateral, complementing other content including product releases, technical articles and comment pieces. Whether for placement in a magazine serving the relevant industry sector, for use by sales staff when Read more...

By |2017-08-11T14:31:14+00:00July 28th, 2015|

Getting the most out of press meetings

So the tradeshow season is now well and truly underway. Pinnacle’s US staff have already been involved in CES in Las Vegas. Over the next few weeks we’ll be supporting clients here in Europe at Embedded World and Mobile World Congress, followed by Pittcon in New Orleans, Hannover Messe and PCIM  later in the spring. Read more...

By |2017-08-07T15:52:13+00:00February 19th, 2015|

Highlights From the 2013 Elektra Awards

The Elektra European Electronic Awards were held at the Grosvenor House Hotel, Park Lane on Wednesday evening, with the executives of the industry’s leading companies in attendance. The event, which has now been in existence for over a decade, gives much deserved recognition to outstanding engineering and business achievements within the electronics sector. Pinnacle clients Read more...

By |2017-05-05T16:20:02+00:00November 29th, 2013|