About Nayl D'Souza

Nayl D’Souza has worked as part of the Publitek technology PR agency team since 2011. Before that, he gained agency experience in all aspects of marketing communications. Prior to his move into public relations, Nayl held various editorial management positions in magazine publishing including editorships on leading international B2B publications and a monthly business title in the Middle East.

Event horizon: will live marketing remain a feature of your toolkit in 2021?

So it’s here. 2021. A year that arrives with new hope injected by the rollout of Covid vaccines across the world. However, an unrelenting wave of lockdowns and restrictions to quell coronavirus transmission makes it incredibly awkward to predict a clear roadmap for marketing activities. In particular, a challenging set of questions surrounds event participation Read more...

By |2021-01-22T13:11:54+00:00January 13th, 2021|

Five video marketing ideas for B2B tech companies

According to Hubspot,  85% of businesses are now using video as part of their marketing strategy. Video can be an ideal medium for communicating the complex ideas often associated with new technologies and technical products. Here are a few suggestions on how to get started: 1. A TV series Don’t panic, we don’t mean Read more...

By |2020-10-29T15:47:51+00:00October 29th, 2020|

Best B2B video guide for electronics marketers

Yes, I thought ‘Best B2B video guide for electronics marketers’ was a recklessly bold headline too. It might seem an audacious fanfare, but this blog will present some useful insights on video content in a fast-evolving business landscape. So without further ado, and avoiding any further hyperbole, let’s ‘make like Amazon’ and deliver the Read more...

By |2020-06-11T16:38:16+00:00June 11th, 2020|

How to use SEO and mind mapping to boost PR campaigns

As PR practitioners we must never underestimate the value of integrating SEO when managing content, editorial placements and campaign evaluation for B2B marketing communications. Nayl D’Souza explains how PR can be successfully navigated using SEO and content mind mapping Search Engine Optimization (SEO), the practice of improving the visibility of website content, is just one Read more...

By |2019-12-11T14:23:53+00:00November 28th, 2019|

Datateam appoints two new editors for flagship titles

Christian Lynn has been appointed editor of Electronics, replacing Michelle Winny, who had been at the helm of the UK-based trade magazine for over 10 years. Before joining Datateam Business Media, Christian gained editorial experience with a few London-based magazines, following his graduation from Queen Mary University of London with a first-class honours degree in Read more...

By |2019-05-09T10:01:20+00:00May 8th, 2019|

How to create a winning electronics industry award entry

Recent awards successes for Publitek’s clients help to explain why electronics companies looking to raise market visibility seek our support. Here we share some tips on how to develop a winning electronics industry award entry. Complementing the technical content marketing activities undertaken by the team at Publitek is the creation of winning industry awards entries. All Read more...

By |2018-01-24T15:25:23+00:00October 13th, 2017|

Revo Media buys Lighting magazine and LDAs

Following hot on the heels of an announcement last month that US based publisher Penwell Corporation had acquired a majority stake in Revo Media Partners – the publisher of UK lighting magazines Lux and Lux Review – the ticker tape now reads: 'Revo buys Lighting Magazine and the Lighting Design Awards from EMAP'. Lighting Magazine Read more...

By |2014-11-11T20:51:17+00:00November 11th, 2014|