About Phil Ling

Phil, an embedded electronics design engineer, has been writing about the electronics industry for more than 20 years as a technology journalist. He holds a Post-Graduate Diploma in Advanced Microelectronics and joined Publitek in 2017 as part of the Strategic Content Team. He works with many of Publitek’s clients to develop and deliver content that invites, informs and intertains (he made that last word up).

Leveraging channel partner relationships

For most manufacturers, whatever industry they may be in, their channel partners provide an important part of the marketing mix. If we assume ‘channel’ to apply to any sale that isn’t direct, then the size of the channel and its contribution to sales can vary massively. For some companies, almost all of their sales may Read more...

By |2021-04-01T14:23:18+00:00April 1st, 2021|

How to prepare for a media interview

And what happens when the phone goes down? If you have ever been interviewed by a journalist and wondered what happens next, read on... As an ex-journalist with hundreds of hours of telephone interviews under my belt, along with the thousands of published stories that came after those interviews, I feel I’m in a privileged Read more...

By |2021-03-11T15:32:40+00:00March 11th, 2021|

Marketing to Engineers? You might think More like Moore

Gordon Moore Gordon Moore’s is a name that has become synonymous with the development of technology in general and the semiconductor industry in particular. His eponymously named law (as quoted by this technical PR agency innumerable times in the last 20 years) predicted – in 1965 – that the number of transistors per silicon Read more...

By |2021-02-12T15:45:31+00:00February 12th, 2021|

How to write the Perfect Technical Article

At Publitek, our team of writers spend the best part of their working day writing. The idea of facing a blank page every morning leaves some people cold, but it doesn’t have to. Writing, as it applies to the services provided to our clients, follows some fairly simple Golden Rules, which I’m going to share Read more...

By |2020-03-11T17:10:00+00:00March 11th, 2020|