For most manufacturers, whatever industry they may be in, their channel partners provide an important part of the marketing mix. If we assume ‘channel’ to apply to any sale that isn’t direct, then the size of the channel and its contribution to sales can vary massively. For some companies, almost all of their sales may Read more...
And what happens when the phone goes down? If you have ever been interviewed by a journalist and wondered what happens next, read on... As an ex-journalist with hundreds of hours of telephone interviews under my belt, along with the thousands of published stories that came after those interviews, I feel I’m in a privileged Read more...
Gordon Moore Gordon Moore’s is a name that has become synonymous with the development of technology in general and the semiconductor industry in particular. His eponymously named law (as quoted by this technical PR agency innumerable times in the last 20 years) predicted – in 1965 – that the number of transistors per silicon Read more...
The raw truth is that the Covid-19 pandemic will have an inevitable and negative impact on the Gross Domestic Product (GDP) of every nation across the globe. While a rising tide lifts all boats, a falling tide exposes all vulnerabilities, and while there may be no completely safe harbour from the economic downturn, we Read more...
There's a lot to be said for asking questions, and this is one that comes up quite a lot. In very simple terms, blogging is an 'easy win' for all stakeholders, so the answer to whether or not one should blog is a resounding 'yes'. What do I mean by 'easy win'? Well, it Read more...
At Publitek, our team of writers spend the best part of their working day writing. The idea of facing a blank page every morning leaves some people cold, but it doesn’t have to. Writing, as it applies to the services provided to our clients, follows some fairly simple Golden Rules, which I’m going to share Read more...