Drives, motors, chips, semiconductors, power supplies… the devices and applications that exist outside the shiny sphere of consumer technology are of limited interest to most people. Deep tech is not sexy, it is rarely visible, and unless it’s your bread and butter, of limited interest. That’s why the scope of a specialist technical B2B communications [...]
Publitek has been delivering integrated, deeply technical content-based marketing communications campaigns for global audiences for over 20 years. During that time, we have continually looked for ways to enhance the value we bring to our clients through a combination of resources, services and global reach.
This close to the vote, and after we've all received so much (mis) information from both sides, the world probably doesn't need another blog post about ‘Brexit’.
$60 - that's what you and I are worth to Microsoft as one of the 433 million members of the LinkedIn social networking platform - at least we are based on the $26 billion deal the two companies announced yesterday.
PCIM Europe 2015 Technophiles are once again converging on the German city of Nuremberg as it plays host to the very latest in power electronics trends. PCIM (Power Conversion Intelligent Motion) Europe runs from 10th – 12th May 2016, attracting hundreds of exhibitors and thousands of attendees interested in power electronics and power [...]
Content, content, content. If you want truly effective PR, PPC advertising that generates real leads, newsletters that are actually read by the recipient, or you want visitors to find – and then download information from - your website then there is no way round the fact you are going to need to create a regular [...]
Creative thinking inspires 'Spring Break in a glass' As marketers we must face the fact that our task, more often than not, is to grow revenues for a well–established brand. You can't always have the thrill of launching an exciting new product or technology – most of the time you simply have to find ways [...]
As well as the clear goal of being a leading source of products, technologies and solutions for their customers, a growing number of engineering-orientated or B2B technology businesses are seeking to establish themselves as ‘thought leaders’ - the ‘go-to’ organisations in their particular industry for informed comment and opinion. In today’s increasingly competitive and fast-moving [...]
November's SPS IPC Drives event in Nuremberg is the place to find out about the latest systems and component technologies for electric automation. And if you are exhibiting the pressure is no doubt on – whether it's arranging demos, sorting out the stand, preparing speaker presentations, finalising display graphics, or organising stand duty rotas. But [...]
In the beginning there were websites. Then came Yahoo and other directories that were compiled by hand. Alongside these sat "yellow pages" style ads that demanded a flat fee. However, with the rapid growth of the internet, lists compiled manually soon became obsolete paving the way for Google's current dominance in the search engine wars. [...]