Simon Flatt

Simon Flatt

About Simon Flatt

A degree-qualified electronics engineer with a Diploma in Marketing, Simon has over 30 years of experience in deep-tech B2B marketing communications. Until its acquisition by Publitek in September 2016, Simon ran specialist technology agency Pinnacle Marketing Communications, a company he co-founded with fellow Warwick University graduate Lewis Tonkinson in 1996. In May 2017 he was named Publitek’s CEO.

How to succeed in tech B2B marketing communications and PR

Drives, motors, chips, semiconductors, power supplies… the devices and applications that exist outside the shiny sphere of consumer technology are of limited interest to most people. Deep tech is not sexy, it is rarely visible, and unless it’s your bread and butter, of limited interest. That’s why the scope of a specialist technical B2B communications [...]

By |2019-02-25T14:53:45+00:00February 25th, 2019|

Publitek joins Next 15 Group of agencies

Publitek has been delivering integrated, deeply technical content-based marketing communications campaigns for global audiences for over 20 years. During that time, we have continually looked for ways to enhance the value we bring to our clients through a combination of resources, services and global reach.

By |2018-07-12T08:54:28+00:00September 27th, 2016|

PCIM 2016: Off to the power electronics Neverland in Nuremberg

PCIM Europe 2015 Technophiles are once again converging on the German city of Nuremberg as it plays host to the very latest in power electronics trends. PCIM (Power Conversion Intelligent Motion) Europe runs from 10th – 12th May 2016, attracting hundreds of exhibitors and thousands of attendees interested in power electronics and power [...]

By |2017-05-05T16:28:04+00:00May 10th, 2016|

Helping B2B companies maximise ROI from great content

Content, content, content. If you want truly effective PR, PPC advertising that generates real leads, newsletters that are actually read by the recipient, or you want visitors to find – and then download information from - your website then there is no way round the fact you are going to need to create a regular [...]

By |2018-08-13T11:25:24+00:00February 2nd, 2016|

So you want to be a thought leader?

As well as the clear goal of being a leading source of products, technologies and solutions for their customers, a growing number of engineering-orientated or B2B technology businesses are seeking to establish themselves as ‘thought leaders’ - the ‘go-to’ organisations in their particular industry for informed comment and opinion. In today’s increasingly competitive and fast-moving [...]

By |2017-09-13T08:31:54+00:00November 12th, 2015|

Time is running out to make the most of your presence at SPS IPC Drives

November's SPS IPC Drives event in Nuremberg is the place to find out about the latest systems and component technologies for electric automation. And if you are exhibiting the pressure is no doubt on – whether it's arranging demos, sorting out the stand, preparing speaker presentations, finalising display graphics, or organising stand duty rotas. But [...]

By |2017-05-05T16:28:05+00:00November 2nd, 2015|

PPC and remarketing – a Shakespearian love affair

In the beginning there were websites. Then came Yahoo and other directories that were compiled by hand. Alongside these sat "yellow pages" style ads that demanded a flat fee. However, with the rapid growth of the internet, lists compiled manually soon became obsolete paving the way for Google's current dominance in the search engine wars. [...]

By |2017-05-05T16:28:05+00:00August 4th, 2015|