Simon Flatt

Simon Flatt

About Simon Flatt

A degree-qualified electronics engineer with a Diploma in Marketing, Simon has over 30 years of experience in deep-tech B2B marketing communications. Until its acquisition by Publitek in September 2016, Simon ran specialist technology agency Pinnacle Marketing Communications, a company he co-founded with fellow Warwick University graduate Lewis Tonkinson in 1996. In May 2017 he was named Publitek’s CEO.

PPC and remarketing – a Shakespearian love affair

In the beginning there were websites. Then came Yahoo and other directories that were compiled by hand. Alongside these sat "yellow pages" style ads that demanded a flat fee. However, with the rapid growth of the internet, lists compiled manually soon became obsolete paving the way for Google's current dominance in the search engine wars. Read more...

By |2017-05-05T16:28:05+00:00August 4th, 2015|

Embedded World 2015: a look at some of the best marketing opportunities

February 2015 will see the return of Embedded World to the Nuremberg Exhibition Centre. For exhibitors, it’s a chance to reach more than 25,000 registered visitors in an environment dedicated to the development, purchasing, procurement and application of embedded technologies. In addition to those who attend the show itself, it’s likely that a sizeable part Read more...

By |2017-05-05T16:28:05+00:00January 8th, 2015|

Lewis Tonkinson

It is with great sadness that we announce that Lewis Tonkinson, director and co-founder of Publitek, died on 3rd January 2015. Lewis and his wife Sally were killed when their light aircraft crashed near to Popham Airfield in Hampshire. Their six-year old son, George, survived the crash and is currently being cared for at Southampton Read more...

By |2017-05-05T16:28:05+00:00January 5th, 2015|

Common mistakes that reduce the value of PPC campaigns

The PPC customer journey: generate more effective conversions. There can be no doubting the success Google Adwords pay-per-click (PPC) campaigns can deliver. For companies who want to feature high on Google searches and capture live search leads, it can be a very profitable way of advertising and capturing sales leads for instant conversion. However, a Read more...

By |2017-05-05T16:28:06+00:00November 27th, 2014|

LinkedIn: from CV platform to publishing powerhouse

When LinkedIn first emerged, it was viewed as little more than an online CV platform that could be used to connect with prospective employers. The network started to spread it’s arms and pushed for greater things. Pushing the idea of pages, and groups, it turned into a professional forum. As membership rose, so did the Read more...

By |2017-05-05T16:28:06+00:00November 25th, 2014|

Email marketing – trends and best practices

B2B and B2C businesses rely more and more on the use of email to interact, follow up and generally keep subscribers and new visitors in the nurturing funnel. Which means getting email marketing right is a critical aspect of modern marketing communications. A recent report from Hubspot and Litmus covering the latest data, trends and best practices in Read more...

By |2017-05-05T16:28:06+00:00October 15th, 2014|

Top tips for case study writing

Customer case studies are a vital marketing tool. Offering up customer praise has genuine editorial power and can help secure new orders. But how is it best to portray those all-important tangible benefits and returns on investment? Well, after a powerful headline and compelling opening paragraph, most case studies can be made to fit a Read more...

By |2017-05-05T16:16:29+00:00October 1st, 2014|

The guaranteed way to maximise ROI at Electronica

Exhibitions are often the single most costly form of promotion for any technology company. It’s not unusual to spend up to a third of each years’ marketing budget on just three or four days at an event. Fortunately, well-planned pre-event activity will maximise ROI and payback. Exhibitions are a powerful form of branding and lead Read more...

By |2017-05-05T16:16:30+00:00September 22nd, 2014|