Simon Flatt

Simon Flatt

About Simon Flatt

A degree-qualified electronics engineer with a Diploma in Marketing, Simon has over 30 years of experience in deep-tech B2B marketing communications. Until its acquisition by Publitek in September 2016, Simon ran specialist technology agency Pinnacle Marketing Communications, a company he co-founded with fellow Warwick University graduate Lewis Tonkinson in 1996. In May 2017 he was named Publitek’s CEO.

Google+ hit, miss or misunderstood?

To date Google+ has 300 million ‘active’ users. However, unlike Facebook and Twitter, Google’s definition of ‘active’ users covers members that use any one of its services - for example, YouTube, Gmail and Android - rather than just Google+. Considering the significant importance the Google search engine places on content, and how current features of Google+ such as the Read more...

By |2017-05-05T16:28:06+00:00June 10th, 2014|

Identify a year’s content in just one hour

What's more, with the rise of the 'influential blogger', newsworthy material that allows this growing community to provide unique content to their followers is particularly critical. (Not to mention that the use and re-use of newsworthy content is at the heart of inbound marketing campaigns designed to grow web traffic and generate leads, but that's Read more...

By |2017-05-05T16:28:06+00:00April 24th, 2014|

There’s no business like show business…

Embedded World, Mobile World Congress and APEC more successful than ever - many more to come During the last month the Pinnacle team has been busy with preparations for numerous shows still to come this year, for example, we will also be involved in PCIM, Sensor + Test, MACH 2014 (one of the largest events Read more...

By |2017-05-05T16:28:06+00:00March 26th, 2014|

Adding gloss to your brochure writing skills

Persuasive language is required to command attention, engender credibility, drive product desire, and convince the prospect to buy, or at least make an enquiry. Many persuasion techniques can be deployed; for instance, by implying an association between the product and something already liked by the market, such as value for money, productivity or reliability. Another Read more...

By |2017-05-05T16:16:30+00:00January 24th, 2014|

Tailoring media messages to maximise story potential

In modern PR, one size does not fit all. Issuing a single media message to all and sundry is no longer an effective way of gaining column inches. Take the case of an engineering company wanting to shout about new capital investment for example. Yes, a generic press release circulated to relevant engineering and manufacturing Read more...

By |2017-05-05T16:16:30+00:00January 10th, 2014|

How to Make Content Marketing Work for Your Business

Content marketing - sometimes referred to as ‘value marketing’ - is an approach based on generating and circulating targeted content of sufficient value that it genuinely engages existing and potential customers. Indeed, successful lead generation and nurturing in the digital age mean that a content marketing strategy is essential for today’s business-to-business organisations. In essence, Read more...

By |2017-08-07T12:31:46+00:00December 9th, 2013|

It’s a fact, editors like PR agencies

A guest blog post by Steed Webzell, freelance editor across a range of technology-based titles PR agencies make life easy for editors. How so? Well, without any desire to portray editors as lackadaisical, somewhat unorganised individuals, the reality is that PR agencies take away the leg work. This is particularly true for technology, engineering and Read more...

By |2017-05-05T16:28:07+00:00November 21st, 2013|

Munich Press Summit Attracts Record Attendance

Last week editors representing 35 leading electronics titles from 9 different countries joined Pinnacle Marketing and six of its clients for the agency's second European Electronics Press Summit. This successful event, which took place at the Excelsior Hotel in central Munich on 24th and 25th October, provided a forum for presentations and announcements from distributor Conrad Read more...

By |2017-05-05T16:28:07+00:00October 31st, 2013|