simonkrelle

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About Simon Krelle

Simon has over 15 years’ experience working in technology PR and is Client Service Director for Publitek's Pinnacle Division. He has a strong electronic and mechanical engineering background and has previously worked for a number of industry-leading companies including Panasonic and the Dowty Group in engineering and marketing roles.

Re-purposing is key to B2B content marketing success

The value of content marketing through the many, varied and growing number of channels to reach your end audience is now widely recognised in the B2B technology sector. Effective content marketing is crucial in a B2B environment where potential customers now gather information from the Internet, via the media and through social channels, and only [...]

By |2018-08-13T11:27:41+00:00May 5th, 2016|

Young engineers wanted – Your country needs you!

The Metropolis 2015 Elektra awards Pictures of the 2015 winners Photography by Danny Fitzpatrick / DFphotography.co.uk Copyright DFphotography Christmas must be close when it’s time to head to the European Electronics Industry Awards – The Elektras – in London. This long running event punctuates the year and provides one of just a few [...]

By |2017-05-05T16:30:04+00:00November 26th, 2015|

The power of surveys in the B2B technology marketing mix

The fast moving world of engineering technology gives us the endless stream of remarkable products and gadgets we have come to take for granted. Businesses in the sector supplying components to the engineers and designers need to be incredibly proactive and innovative in their R&D and product development work to keep pace. But the value [...]

By |2017-09-13T09:22:13+00:00July 3rd, 2015|

Making the most of Electronica

  The greatest show on Earth! Once every two years, the global (not just Europe’s) electronics industry descends on the Bavarian capital of Munich for Electronica, the single biggest electronic component and systems show in the world. Around 2,500 companies that span the extremities of technology and size, set up shop to show off their [...]

By |2017-09-12T08:42:52+00:00June 23rd, 2014|

How to get the most out of your trade exhibition

Having spent considerable time and money on planning attendance at an industry trade show, it is crucial that businesses ensure they make the most of the three or four days of the event. There are numerous points to consider - many just common sense - that if addressed well, will significantly increase the return on [...]

By |2017-09-12T08:42:01+00:00October 4th, 2013|