When you consider businesses that design, develop and sell engineering devices, products or system solutions in a B2B environment there are often three key functions that sit between the initial ‘blank sheet of paper’ (at the beginning of the design process) and revenues from sales. Those functions are: design-development, marketing and sales. For a business Read more...
How to prepare for a virtual event Simon Krelle discusses three activities that can help replace live event ROI - digital lead generation, media interviews, and webinars. Who's it for? Marketing professionals. No technical experience required. Speakers Presented by Simon Krelle, Managing Director of Publitek UK. Next steps Read more...
Within deep tech B2B industries, design engineers remain key personas due to their influential role in specifying products from component manufacturers and other suppliers. However, the way in which they interact and source information from companies before making a decision has changed dramatically. For instance, 20 years ago it was common for a design engineer Read more...
The global pandemic hit industry fast, hard and unexpectedly. Formerly engineering was in an exciting and rapidly advancing phase across many sectors. In automotive, innovations were accelerating the progress towards viable and practical electric powertrains and autonomous driving. Across industry, automation and the IIoT (with resultant improvements in quality and productivity), were being supported by Read more...
As you are all aware, the sudden and unprecedented impact of COVID-19 on all aspects of our work and private lives has included the cancellation or postponement of all gatherings of more than just a handful of people and, almost overnight, curtailed international travel. This has meant that the big trade shows, long-established as Read more...
The Internet has made consumers impatient and demanding of instant information with maximum brevity. Whether catching up on the news, seeking product information or a review to help decide on a purchase, we are not prepared to wade through lots of information to get what we need.
The value of content marketing through the many, varied and growing number of channels to reach your end audience is now widely recognised in the B2B technology sector. Effective content marketing is crucial in a B2B environment where potential customers now gather information from the Internet, via the media and through social channels, and only Read more...
The Metropolis 2015 Elektra awards Pictures of the 2015 winners Photography by Danny Fitzpatrick / DFphotography.co.uk Copyright DFphotography Christmas must be close when it’s time to head to the European Electronics Industry Awards – The Elektras – in London. This long running event punctuates the year and provides one of just a few Read more...
The fast moving world of engineering technology gives us the endless stream of remarkable products and gadgets we have come to take for granted. Businesses in the sector supplying components to the engineers and designers need to be incredibly proactive and innovative in their R&D and product development work to keep pace. But the value Read more...
PR strategy is a lot like baking a good cake – get the ingredients and the timings right and the results can be stunning! The world of electronics advances at pace with frequent evolutions and revolutions in component technology. These provide the driving force for the never-ending stream of cool products that we as Read more...