The Internet has made consumers impatient and demanding of instant information with maximum brevity. Whether catching up on the news, seeking product information or a review to help decide on a purchase, we are not prepared to wade through lots of information to get what we need.
The value of content marketing through the many, varied and growing number of channels to reach your end audience is now widely recognised in the B2B technology sector. Effective content marketing is crucial in a B2B environment where potential customers now gather information from the Internet, via the media and through social channels, and only [...]
The Metropolis 2015 Elektra awards Pictures of the 2015 winners Photography by Danny Fitzpatrick / DFphotography.co.uk Copyright DFphotography Christmas must be close when it’s time to head to the European Electronics Industry Awards – The Elektras – in London. This long running event punctuates the year and provides one of just a few [...]
The fast moving world of engineering technology gives us the endless stream of remarkable products and gadgets we have come to take for granted. Businesses in the sector supplying components to the engineers and designers need to be incredibly proactive and innovative in their R&D and product development work to keep pace. But the value [...]
PR strategy is a lot like baking a good cake – get the ingredients and the timings right and the results can be stunning! The world of electronics advances at pace with frequent evolutions and revolutions in component technology. These provide the driving force for the never-ending stream of cool products that we as [...]
The greatest show on Earth! Once every two years, the global (not just Europe’s) electronics industry descends on the Bavarian capital of Munich for Electronica, the single biggest electronic component and systems show in the world. Around 2,500 companies that span the extremities of technology and size, set up shop to show off their [...]
Having spent considerable time and money on planning attendance at an industry trade show, it is crucial that businesses ensure they make the most of the three or four days of the event. There are numerous points to consider - many just common sense - that if addressed well, will significantly increase the return on [...]