There is a good case to create them to provide a broad overview of your business or solutions, and Publitek has enjoyed developing many like this example. These productions are useful to introduce a brand or technology to customers in new markets, but they should mainly be regarded as curtain-raisers. More often than not, these videos will not deliver sales conversion.
An effective way to boost conversions is to add an explainer video to your landing page. Explainers are the most commonly created video type, in contrast to testimonials, sales promos and video ads. Research shows that four in every five people think such videos are helpful when making purchasing decisions, and they are at least four times more likely to watch a demo video than read about a product. In my experience, electronics professionals find white papers as useful, provided they are relevant and meaningful to them. Indeed, there is every reason to adapt white papers into ‘teaser’ explainer videos which link to the written article and associated data sheets as further remarketing content to promote conversion.
Within the explainers category, animation videos are the most popular format such as this. Given their abundance, these types of videos can seem outdated if not produced correctly. Whiteboard videos have also suffered from overuse, but if done well these videos can still be valuable for an engineering audience. To stand out, it is important to develop clear, concise and well-crafted storytelling with solid graphics. A hybrid of animation along with stock footage or live action is very effective. And in my experience, using employees (such as design engineers) adds authenticity, raises engagement and reduces production costs. What’s more, developing a series of videos and producing them in batches further reduces overheads and makes such projects viable.