To find the right profiles to follow, start with who you already know.
Growing your follower list can be a daunting task for some, but it doesn’t have to be. One way to go about finding interesting, quality accounts is by starting with the users, brands and thought leaders you already admire and trust. See who those accounts are following, follow those accounts, and repeat the process. Your timeline will be a steady stream of content in no time and can result in follow-backs immediately or down the line.
When it comes to content, it’s quality over quantity.
While it’s important to keep content on your profile flowing regularly, don’t lose sight of the quality. Consistent, high-quality, informative and engaging content will keep users coming back to your profile and ensure they’re more likely to interact with yours versus those of your competitors. To avoid making your profile look like a newsfeed, it’s important to incorporate a hybrid of posts that consist of industry-related content, company-related content, personal content and engagements with followers and users. It’s always a good idea to infuse the tone and voice you speak with on a daily basis so that your channel is a reflection of your true personality. Engagement, i.e. replying and interacting with users, should not be shrugged off – 77% of Twitter users have a better impression of a brand when they see them respond to a Tweet, so it’s recommended to incorporate this into your regular strategy.
Speaking of engagement, here’s a quick look at the key metrics you ought to be keeping an eye on as you grow your profile:
- Impressions – the number of views your post has received
- Retweets – how many times your post has been retweeted, i.e. reposted or shared
- Likes – the number of likes your post has received
- Engagement Rate – the overall engagements (likes, retweets, reptiles, follows, likes, clicks, and more) divided by the overall impressions
- Follower Growth – increase, or decrease, in follower count
Tech B2B companies should absolutely be leveraging Twitter within marketing strategies to share timely, thought-provoking content, as well as promote lead-generation focused activities. When used effectively, Twitter can help marketers, brands and thought leaders explore the cultures and conversations happening among potential customers, competitors and the industry at any given moment.