There is a common perception that public relations only works for the big boys or household names, be it Tesco, British Gas, John Lewis, Thames Water, and so on. However, some of the biggest brand names in the world are engineering and manufacturing companies – Rolls-Royce, JCB, Siemens and Boeing, to name but a few. This didn’t happen by accident – intensive PR machines are being deployed to drive both brand and product awareness. Perhaps that is why a recent survey has shown companies are increasing PR budgets in 2013.
While it may be difficult to draw parallels to more modestly sized manufacturers of machinery, tooling or electronics, for example, every organisation, no matter how large or small, ultimately depends on its reputation and communications for survival and success.
In today’s fiercely competitive marketplace, reputation and brand/product awareness can be an engineering company’s biggest asset – the factor that differentiates from others in your sector. You may be a small company wanting to punch above your weight, or just looking to be seen as an innovative thought leader in your industry. Convincing PR campaigns will help by communicating and nurturing strong relationships with company stakeholders that include customers, suppliers, employees, investors, journalists and industry regulators.
At its most effective, PR not only relates an engineering company’s story to its publics, it also helps raise its profile through technical PR and a variety of engineering-orientated digital marketing activities. Common PR actions include interacting with the technical press, maximising social media opportunities, exhibiting at trade events, and creating videos.
Not only that, PR generates leads! We have plenty of examples of clients that have gained business as a direct result of something that appeared in the press.
To find out more about how PR can work for engineering and manufacturing companies, please download our free essential guide eBook.
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