Toshiba – delivering speed and capacity

2018-07-12T15:19:03+00:00

The challenge Toshiba is the only storage vendor that designs and develops both Hard Disk Drive (HDD) and NAND flash memory, the core components of Solid State Hybrid Drives (SSHD) technology. When Toshiba wanted to launch its latest SSHD incorporating leading edgeSingle-Level Cell (SLC) [...]

Toshiba – Big ideas

2018-07-12T15:19:48+00:00

The challenge To create new concepts with an application focus to best illustrate Toshiba’s capability across the following markets: Automotive, Wireless, Smart Home, Lighting. In addition, to demonstrate that Toshiba can support engineers in their product design with a multi-component offering. What we did [...]

igus robotic arm used for the ultimate biscuit dunking test

2018-07-12T15:20:23+00:00

The challenge igus – a global plastic bearing and chain system specialist, wanted to raise its profile as a technology manufacturer in the national media and business press in the UK. Publitek looked for opportunities to best showcase igus’ offering before approaching Wired UK. [...]

Eaton – a new partnership with Nissan

2018-07-12T15:20:45+00:00

The challenge Publitek client Eaton was about to embark on a ground-breaking partnership with electric vehicle manufacturer Nissan to commercialise an energy storage and control system with the potential to revolutionise the domestic and commercial utilities market. Working to a tight schedule, Eaton wanted [...]

Delivering sales-ready leads and a $5B pipeline for ON Semiconductor

2018-07-12T15:22:34+00:00

Challenge ON Semiconductor, a leading global semiconductor company, wanted to generate increased sales from its large database of qualified design engineers in four geographic regions (China, Japan, Germany and the U.S.) and in four different vertical markets. ON Semiconductor sought to deepen its relationship [...]

The greatest data protection company that you’d never heard of

2018-07-12T15:23:19+00:00

The challenge Asigra’s award-winning cloud-based services were top rated, but their sales model was totally based on resale by managed service providers (MSPs) who bundled Asigra’s data backup and recovery technologies into larger suites of white-labeled offerings. While Asigra’s services formed the backbone for [...]

Content marketing to component buyers

2018-07-12T19:37:32+00:00

The challenge Electronic component distributor, Mouser, identified a pressing need for procurement teams of electronics OEMs to gain a better understanding of the products they are specifying and buying. What we did We created a ‘Back to Basics’ buyers' guide to give purchasing managers [...]

Building brand equity: start-up case study

2018-07-12T15:24:50+00:00

The challenge Governments around the world have been focusing increasing attention on the risk of terrorist organisations smuggling nuclear material across borders. The primary policy is the deployment of radiation detection equipment at ports and borders, the protection of cities, critical infrastructure, HAZMAT response [...]