The Challenge: Alfreso is a commercial, open-source software company. Their software powers the daily work of over 11 million people at industry-leading organizations in more than 190 countries worldwide. Alfresco reached out to Publitek with an ABM list, unsure of what they could do Read more...
Publitek-led rebranding helps to energize a growing clean energy organization
Jon Barrett2020-09-23T14:01:36+01:00Two years ago, as part of our commitment to a clean energy future, Publitek began supporting Smart Grid Northwest with digital and event marketing services. As Smart Grid Northwest has evolved to meet its growing potential and new market challenges, Publitek has guided the organization Read more...
Toshiba – delivering speed and capacity
Jon Barrett2018-07-04T17:10:49+01:00The challenge Toshiba is the only storage vendor that designs and develops both Hard Disk Drive (HDD) and NAND flash memory, the core components of Solid State Hybrid Drives (SSHD) technology. When Toshiba wanted to launch its latest SSHD incorporating leading edgeSingle-Level Cell (SLC) Read more...
Toshiba – Big ideas
Jon Barrett2018-07-12T15:19:48+01:00The challenge To create new concepts with an application focus to best illustrate Toshiba’s capability across the following markets: Automotive, Wireless, Smart Home, Lighting. In addition, to demonstrate that Toshiba can support engineers in their product design with a multi-component offering. What we did Read more...
igus robotic arm used for the ultimate biscuit dunking test
Jon Barrett2018-07-04T17:08:13+01:00The challenge igus – a global plastic bearing and chain system specialist, wanted to raise its profile as a technology manufacturer in the national media and business press in the UK. Publitek looked for opportunities to best showcase igus’ offering before approaching Wired UK. Read more...
Eaton – a new partnership with Nissan
Jon Barrett2018-07-12T15:20:45+01:00The challenge Publitek client Eaton was about to embark on a ground-breaking partnership with electric vehicle manufacturer Nissan to commercialise an energy storage and control system with the potential to revolutionise the domestic and commercial utilities market. Working to a tight schedule, Eaton wanted Read more...
From spinoff to sold: how we built as brand from inception to exit
Jon Barrett2018-07-12T15:21:07+01:00The challenge Reaction Design, which developed fuel combustion simulation software used to model engine design, was spun out of Sandia National Lab, an institution that had provided a free version of the software to academic and research institutions for many years. The audience for Read more...
Social Media influencer programs deliver business results that map to ROI
Jon Barrett2018-07-12T15:21:33+01:00The challenge A product marketing team at a large semiconductor company wanted to use social media to drive key messages and highlight the company’s activities at industry tradeshows and events. In addition, they wanted to establish and promote a member of their team as Read more...
Delivering sales-ready leads and a $5B pipeline for ON Semiconductor
Jon Barrett2018-07-12T15:22:34+01:00Challenge ON Semiconductor, a leading global semiconductor company, wanted to generate increased sales from its large database of qualified design engineers in four geographic regions (China, Japan, Germany and the U.S.) and in four different vertical markets. ON Semiconductor sought to deepen its relationship Read more...
Acting fast to deliver influencer relations to support breaking news
Jon Barrett2018-07-12T15:22:54+01:00The challenge Cloudian had big news to share with the press and analysts: this provider of hybrid cloud storage solutions had just bagged $24 million in Series C funding and was on the verge of announcing exciting new products. However, Cloudian was unhappy with Read more...
The greatest data protection company that you’d never heard of
Jon Barrett2019-09-11T10:06:14+01:00The challenge Asigra’s award-winning cloud-based services were top rated, but their sales model was totally based on resale by managed service providers (MSPs) who bundled Asigra’s data backup and recovery technologies into larger suites of white-labeled offerings. While Asigra’s services formed the backbone for Read more...
Cost-effective lead generation and support of distribution channels
Jon Barrett2018-07-13T08:28:11+01:00The challenge Riedon has been a provider of resistive solutions since 1960. It provides wirewound, thick & thin film, and foil resistive products to industries as diverse as: Aerospace, Military and Instrumentation. The company required a comprehensive means of reaching all of these markets Read more...
Web press conferences can be an effective yet low-budget option to generate media coverage
Jon Barrett2018-07-12T15:23:45+01:00The challenge In January 2015, RS Components signed as the primary distribution partner for Bare Conductive, creators of Electric Paint and the Arduino-based Touch Board. The distributor was starting to build its support for small, innovative companies serving both the technology maker community and Read more...
Using content marketing to build brand awareness in the robotic components market
Jon Barrett2018-06-25T10:40:11+01:00The challenge With many distributors in a crowded European market, Distrelec was looking for a way of gaining mindshare. Having undertaken a corporate name change, something was required that pulled customers, old and new, back to the rebranded Distrelec website. The initial campaign was Read more...
Building brand equity: start-up case study
Jon Barrett2018-06-25T10:37:16+01:00The challenge Governments around the world have been focusing increasing attention on the risk of terrorist organisations smuggling nuclear material across borders. The primary policy is the deployment of radiation detection equipment at ports and borders, the protection of cities, critical infrastructure, HAZMAT response Read more...