The Challenge: Alfreso is a commercial, open-source software company. Their software powers the daily work of over 11 million people at industry-leading organizations in more than 190 countries worldwide. Alfresco reached out to Publitek with an ABM list, unsure of what they could do Read more...
Two years ago, as part of our commitment to a clean energy future, Publitek began supporting Smart Grid Northwest with digital and event marketing services. As Smart Grid Northwest has evolved to meet its growing potential and new market challenges, Publitek has guided the organization Read more...
The challenge Toshiba is the only storage vendor that designs and develops both Hard Disk Drive (HDD) and NAND flash memory, the core components of Solid State Hybrid Drives (SSHD) technology. When Toshiba wanted to launch its latest SSHD incorporating leading edgeSingle-Level Cell (SLC) Read more...
The challenge To create new concepts with an application focus to best illustrate Toshiba’s capability across the following markets: Automotive, Wireless, Smart Home, Lighting. In addition, to demonstrate that Toshiba can support engineers in their product design with a multi-component offering. What we did Read more...
The challenge igus – a global plastic bearing and chain system specialist, wanted to raise its profile as a technology manufacturer in the national media and business press in the UK. Publitek looked for opportunities to best showcase igus’ offering before approaching Wired UK. Read more...
The challenge Publitek client Eaton was about to embark on a ground-breaking partnership with electric vehicle manufacturer Nissan to commercialise an energy storage and control system with the potential to revolutionise the domestic and commercial utilities market. Working to a tight schedule, Eaton wanted Read more...
The challenge Reaction Design, which developed fuel combustion simulation software used to model engine design, was spun out of Sandia National Lab, an institution that had provided a free version of the software to academic and research institutions for many years. The audience for Read more...
The challenge A product marketing team at a large semiconductor company wanted to use social media to drive key messages and highlight the company’s activities at industry tradeshows and events. In addition, they wanted to establish and promote a member of their team as Read more...
Challenge ON Semiconductor, a leading global semiconductor company, wanted to generate increased sales from its large database of qualified design engineers in four geographic regions (China, Japan, Germany and the U.S.) and in four different vertical markets. ON Semiconductor sought to deepen its relationship Read more...
The challenge Cloudian had big news to share with the press and analysts: this provider of hybrid cloud storage solutions had just bagged $24 million in Series C funding and was on the verge of announcing exciting new products. However, Cloudian was unhappy with Read more...
The challenge Asigra’s award-winning cloud-based services were top rated, but their sales model was totally based on resale by managed service providers (MSPs) who bundled Asigra’s data backup and recovery technologies into larger suites of white-labeled offerings. While Asigra’s services formed the backbone for Read more...
The challenge Riedon has been a provider of resistive solutions since 1960. It provides wirewound, thick & thin film, and foil resistive products to industries as diverse as: Aerospace, Military and Instrumentation. The company required a comprehensive means of reaching all of these markets Read more...
The challenge In January 2015, RS Components signed as the primary distribution partner for Bare Conductive, creators of Electric Paint and the Arduino-based Touch Board. The distributor was starting to build its support for small, innovative companies serving both the technology maker community and Read more...
The challenge With many distributors in a crowded European market, Distrelec was looking for a way of gaining mindshare. Having undertaken a corporate name change, something was required that pulled customers, old and new, back to the rebranded Distrelec website. The initial campaign was Read more...
The challenge Governments around the world have been focusing increasing attention on the risk of terrorist organisations smuggling nuclear material across borders. The primary policy is the deployment of radiation detection equipment at ports and borders, the protection of cities, critical infrastructure, HAZMAT response Read more...