Publitek builds game-changing online electronics sourcing site

Publitek builds game-changing online electronics sourcing site2018-07-12T15:24:26+00:00

Project Description

The challenge

In mid-2017, Publitek was assigned an exciting new project by global distribution firm Mouser. This was to construct a new kind of online resource to help the electronics engineering community and alleviate some of the challenges that they face in selecting components and keeping up to date with the latest technologies.

What we did

We created ‘ElectronicProductNews.com’, a website and e-newsletter that provides detailed information on the latest electronic components as soon as they are introduced.

Electronic Product News went live on March 1st 2018. By that stage it already had a capacious archive of thousands devices, from leading suppliers, all of which are vital to any engineers’ design activities. The site covers power ICs, image sensors, communication chips, passives, analogue/mixed signal  ICs, discretes, heatsinks, connectors, etc. It is backed up by regular newsletters to its rapidly expanding readership, plus strong social media support.

Thanks to the in-house engineering expertise, along with the knowledge of digital media, Publitek developed the site from the ground up, populated it with engaging content and grew its social media following.

Results

Electronic Product News now serves as an extension of Mouser’s own expansive online presence, enabling a greater number of potential customers to be directed to the company’s e-commerce facilities and thereby increasing its revenues. New compelling features are now in the process of being added to the site, in order to drive further web traffic.