The challenge

To create new concepts with an application focus to best illustrate Toshiba’s capability across the following markets: Automotive, Wireless, Smart Home, Lighting. In addition, to demonstrate that Toshiba can support engineers in their product design with a multi-component offering.

What we did

Our creative time designed a series of MPU’s for digital use to best demonstrate the company’s offering to these markets. The agency also designed a video animation as part of the campaign which brought Toshiba’s offering to life.


The campaign was very well received and increased awareness of the wider offering, driving traffic through to the Toshiba website. As well as a print and digital Pan European media campaign, the materials were also used on the company website, social media channels and at exhibitions.