Conventional wisdom, in advertising as much as in any other field, does not necessarily hold true. Whilst we often base a number of decisions on anecdotal evidence and historical trends, it can be good to take a step back and re-assess our ideas. For example: is advertising in August – in the northern hemisphere anyway – a ‘waste of money’?
The challenge of capturing customer-attention is getting bigger The cost of commanding customer attention using mass-media advertising has risen a [...]
The Deutsche Fachpresse (German Association of Business Media) market turnover 2014 study for the trade and business press showed German trade media [...]
The combination of visual imagery, branding, copy and calls to action (CTAs) in a well-planned content campaign allows organisations to attract, acquire and [...]
February 2015 will see the return of Embedded World to the Nuremberg Exhibition Centre. For exhibitors, it’s a chance to reach more [...]