Philip's career spans engineering and technical journalism We're delighted to welcome Philip Ling to our technical content marketing team. He [...]
I can't count the number of conversations our team has had with technical B2B marketers over the years about newswires. We're asked, [...]
From a B2B technical content marketing perspective, one of the most wasteful things the team at Publitek has seen in over the [...]
Every new technology, and every new marketing fad, is discussed long before it’s widely implemented. How many of us would have guessed that the history of [...]
Technical PR is something that Pinnacle Marketing has been specialising in for years, but to many businesses, the term "technical PR" is something of a mystery. What does it entail and how does it enable companies to do reach their goals and sell more product?
The challenge of capturing customer-attention is getting bigger The cost of commanding customer attention using mass-media advertising has risen a [...]