B2B Tech Marketing & PR Blog

Secondment program boosts One Publitek initiative

Coming out of the various global lockdowns over the past year or so, one of our key priorities was to make stronger connections between our teams in Europe and the US. What better way to do this, than with a secondment program. I cannot recommend this highly enough. The opportunity to learn from colleagues Read more...

By |2023-01-16T16:55:08+00:00January 16th, 2023|

Community Marketing: using data to understand audiences

I participated in a panel recently at electronica on marketing to the next generation of engineers and it really got me thinking about how our industry is changing and what this means for our clients. There is so much data out there which analyses the demographic shift that’s going on, not just in our industries, but Read more...

By |2022-11-30T16:46:30+00:00November 30th, 2022|

Werden Industriemessen 2021 zu „Virtual-Realtiy-Shows“?

2020 hat das Messeland Deutschland hart getroffen. Im Gespräch zu Industriemessen im Rahmen meines Podcasts bestätigte mir die Messeexpertin Sylvia Kanitz vom Verband der deutschen Messewirtschaft (AUMA), dass sie in all den Jahrzehnten ihrer Tätigkeit eine derartige Disruption noch nicht erlebt habe. Insgesamt wurden laut Auma mehr als 70 % aller für das Jahr 2020 Read more...

By |2021-01-22T13:14:04+00:00January 22nd, 2021|

Sollten Deep-Tech-Unternehmen aufhören, Social-Media-Performance in „Engagement“ zu messen?

Seit 2013 erstellt Publitek alle zwei Jahre einen Report, in dem die Social-Media-Aktivitäten der 40 weltweit führenden Halbleiterunternehmen analysiert und evaluiert werden. Jetzt haben wir zum ersten Mal nach demselben Muster einen Report für Unternehmen aus dem Bereich „industrielle Automatisierung“ veröffentlicht, um auch diesen Unternehmen Zugang zu derartigen Performance-Daten zu ermöglichen. Die ersten Zahlen, Read more...

By |2020-12-03T15:09:11+00:00December 3rd, 2020|

Revealed: how to boost ROI by over 10X in digital, B2B electronics trade media advertising

With an analysis of 2,913 trade media campaigns placed with 180 media outlets across Asia, Europe and North America, Publitek’s latest independent research report demonstrates exactly what works and what doesn’t when it comes to digital advertising in B2B electronics media. When you’re trying to reach engineering audiences, the results could enable you to drive Read more...

By |2021-04-28T13:10:57+00:00April 11th, 2019|

How to succeed in tech B2B marketing communications and PR

Drives, motors, chips, semiconductors, power supplies… the devices and applications that exist outside the shiny sphere of consumer technology are of limited interest to most people. Deep tech is not sexy, it is rarely visible, and unless it’s your bread and butter, of limited interest. That’s why the scope of a specialist technical B2B communications Read more...

By |2019-02-25T14:22:51+00:00February 25th, 2019|

How collaborative robots will usher in the era of Industry 5.0

There’s a contradiction at the heart of manufacturing. On the one hand we are told that increasing automation will lead to higher production rates and improved efficiencies. And yet, at the same time, there’s supposed to be a trend towards mass personalisation, with consumers expecting greater variety of products without a corresponding increase in cost. Read more...

By |2018-11-23T15:21:10+00:00November 23rd, 2018|

Five lessons learned about B2B tech media coverage from trade shows

Electronica, the world’s biggest electronics trade show, starts today in Munich. With 3683 exhibitors set to attend spread across the halls, plus nearly 300 journalists already registered and (what feels like) countless extra visitors what should your press strategy be? To answer this we’ve analysed coverage and Google search data for a handful of the Read more...

By |2018-11-14T09:37:29+00:00November 13th, 2018|