B2B Tech Marketing & PR Blog

How to increase the visibility of your video and reach B2B audiences

Videos have a unique power to convey messages and deliver storytelling, and paid media advertising can help boost the visibility of these videos and help you engage with targeted audiences. Videos are a visual, dynamic and attention-grabbing ad format. Some paid social channels have started to give more visibility to advertisers that promote video Read more...

By |2023-11-14T11:58:06+00:00November 14th, 2023|

The shift of the trade media landscape and what it means for the future of PR

Over the last few years, the trade media landscape has undergone substantial changes due to digital technology's vast development, social media and evolving buyer habits. Consequently, a transformation is being witnessed by industry-specific outlets and trade publications with far-reaching consequences for the public relations (PR) industry. The traditional trade media landscape In the past, Read more...

By |2023-10-26T10:54:05+01:00October 26th, 2023|

Personas and journey mapping: The key to impactful deep-tech B2B marketing

Today's B2B buyers have higher expectations for relevant, personalised content that speaks to their specific needs and preferences. Generic marketing simply doesn't cut it anymore in capturing their attention. To truly resonate with audiences, brands need deeper insight into their ideal customers. This requirement means getting to know your personas on a granular level, Read more...

By |2023-10-10T11:41:42+01:00October 10th, 2023|

Quality content in the digital era and its B2B significance

In today’s digital era, creating exceptional content is fundamental for successful marketing as there’s a constant demand for high-quality information. For B2B deep tech brands, exceptional content can foster trust and build brand affinity which is vital for future growth. The digital landscape offers an abundance of information and well-written, authoritative, and technically accurate Read more...

By |2023-09-15T09:52:54+01:00September 15th, 2023|

Unbreakable bonds: how to create brand affinity as a deep tech business

B2B marketing has traditionally focused on promoting the features and technical advantages of products and innovations. The concept of branding has often been dismissed as too superficial and only relevant in the B2C sector. However, this viewpoint overlooks a crucial fact: ultimately, people do business with people, and whilst most B2B technology businesses do Read more...

By |2023-08-16T14:30:45+01:00August 16th, 2023|

Twitter/X versus Threads: Social media strategies in a time of change

The world of social media never stands still. Established platforms evolve and change, while new ones emerge and disrupt the landscape, sometimes seemingly overnight. In recent months, Elon Musk's ownership of Twitter has exacerbated this unpredictability – characterized most recently by the controversial rebrand to X. Meanwhile, Meta has seized the opportunity to capitalize on Read more...

By |2023-08-10T09:24:20+01:00August 10th, 2023|

The Value of Reputation in Business

The business reputation landscape has shifted dramatically over recent years to a place where transparency, authenticity, accountability, and generally doing good for both the world in which a business operates and for those who are invested in it have become vital to success. The need for a clear brand vision There has long been Read more...

By |2023-07-04T12:01:01+01:00July 4th, 2023|