In today’s digital era, creating exceptional content is fundamental for successful marketing as there’s a constant demand for high-quality information. For B2B deep tech brands, exceptional content can foster trust and build brand affinity which is vital for future growth. The digital landscape offers an abundance of information and well-written, authoritative, and technically accurate Read more...
B2B marketing has traditionally focused on promoting the features and technical advantages of products and innovations. The concept of branding has often been dismissed as too superficial and only relevant in the B2C sector. However, this viewpoint overlooks a crucial fact: ultimately, people do business with people, and whilst most B2B technology businesses do Read more...
The world of social media never stands still. Established platforms evolve and change, while new ones emerge and disrupt the landscape, sometimes seemingly overnight. In recent months, Elon Musk's ownership of Twitter has exacerbated this unpredictability – characterized most recently by the controversial rebrand to X. Meanwhile, Meta has seized the opportunity to capitalize on Read more...
The business reputation landscape has shifted dramatically over recent years to a place where transparency, authenticity, accountability, and generally doing good for both the world in which a business operates and for those who are invested in it have become vital to success. The need for a clear brand vision There has long been Read more...
Big tech and Industry 4.0, the Fourth Industrial Revolution Over many decades, technology has been a great enabler helping us be more productive and efficient, and arguably making life more fulfilling and enjoyable. But when considering aspects such as environmental impact and sustainability, it has also sometimes been the source of many challenges and Read more...
With the Covid-19 pandemic slowly fading out, physical trade shows are coming back. Most of them are back on regular schedule and take place without any Covid-related restrictions. However, you can still feel the disruptive impact of the pandemic. The trade show industry is, to some extent, in a recovery mode. Most trade shows Read more...
Deep tech PR experts can help spread the word about game-changing embedded innovation. Here’s how. If embedded systems are your thing, then embedded world is the place to be. The 21st edition of the Nuremberg-based exhibition and conference, which concluded on 16th March, was, once again, a great success. The numbers speak for Read more...
Coming out of the various global lockdowns over the past year or so, one of our key priorities was to make stronger connections between our teams in Europe and the US. What better way to do this, than with a secondment program. I cannot recommend this highly enough. The opportunity to learn from colleagues in Read more...
I participated in a panel recently at electronica on marketing to the next generation of engineers and it really got me thinking about how our industry is changing and what this means for our clients. There is so much data out there which analyses the demographic shift that’s going on, not just in our industries, but Read more...
2020 hat das Messeland Deutschland hart getroffen. Im Gespräch zu Industriemessen im Rahmen meines Podcasts bestätigte mir die Messeexpertin Sylvia Kanitz vom Verband der deutschen Messewirtschaft (AUMA), dass sie in all den Jahrzehnten ihrer Tätigkeit eine derartige Disruption noch nicht erlebt habe. Insgesamt wurden laut Auma mehr als 70 % aller für das Jahr 2020 Read more...