B2B Tech Marketing & PR Blog

The start of the Publitek ESG journey

In the past, CSR has had its own corner in a typical engineering or technical business. Largely it has consisted of standalone activities and charitable endeavours as a bolt-on to daily operations and generally separate from the core of the business, its ethos or goals. Arguably, the pandemic has sped up the corporate shift Read more...

By |2022-03-01T09:32:13+00:00February 24th, 2022|

Has Covid-19 changed how we define ‘Business Growth’

Publitek’s parent company Next 15 is proud to count many of the world’s top businesses amongst its customers. In July and August 2021, we reached out to our clients and via LinkedIn networks, to explore what growth truly means to them in the new world order. 250 responded, ranging from Marketing Managers to CFOs Read more...

By |2021-12-03T17:09:01+00:00December 3rd, 2021|

A new way for deep tech brands to measure their PR impact

How to measure the value of media coverage is a question that the PR industry has wrestled with across the years and there are many elements to this problem. Should the circulation numbers of a publication be a consideration and therefore the bigger the number the ‘better’ the coverage? Or, in our world of Read more...

By |2022-02-02T08:32:40+00:00November 5th, 2021|

Simplifying the world of Account Based Marketing

One of the aims of any successful marketing campaign is to reach your intended audience with the right messaging. This started with traditional marketing, referring to any marketing not online, including newspaper and radio. Then, as the world became more digital, the way we reached our target audiences evolved, introducing digital marketing, which was Read more...

By |2021-10-05T14:30:26+00:00September 24th, 2021|

How social listening provides insights into deep tech audiences

Social listening is sometimes overlooked by marketers, because they mistakenly believe it is the same thing as social monitoring, or that the insights only apply to social media - this couldn’t be further from the truth. Social listening delivers in-depth insights into your audiences that will improve the formulation and delivery of marketing assets Read more...

By |2021-09-03T14:47:11+00:00September 3rd, 2021|

How to build high-quality inbound links to your website

This is the second in a series of blog posts about SEO for B2B tech companies. The first post - How to identify keywords for targeting engineers - provides an understanding of how to target a technical audience.  The below post discusses the importance of inbound links, and how to leverage your marketing agency Read more...

By |2021-08-11T12:37:42+00:00July 24th, 2021|

Why you need a B2B tech agency for SEO

The three pillars of SEO So, your website is already the epitome of technical perfection. The site architecture ensures cornerstone content is at the top of the hierarchy. The pages load quickly and on-page optimization is in place to include your keyword themes in the page titles, body content, file names, image Read more...

By |2021-08-02T07:00:24+00:00July 22nd, 2021|