A new way for deep tech brands to measure their PR impact

How to measure the value of media coverage is a question that the PR industry has wrestled with across the years and there are many elements to this problem. Should the circulation numbers of a publication be a consideration and therefore the bigger the number the ‘better’ the coverage? Or, in our world of Read more...

By |2021-11-05T14:18:46+00:00November 5th, 2021|

Simplifying the world of Account Based Marketing

One of the aims of any successful marketing campaign is to reach your intended audience with the right messaging. This started with traditional marketing, referring to any marketing not online, including newspaper and radio. Then, as the world became more digital, the way we reached our target audiences evolved, introducing digital marketing, which was Read more...

By |2021-10-05T14:30:26+00:00September 24th, 2021|

How social listening provides insights into deep tech audiences

Social listening is sometimes overlooked by marketers, because they mistakenly believe it is the same thing as social monitoring, or that the insights only apply to social media - this couldn’t be further from the truth. Social listening delivers in-depth insights into your audiences that will improve the formulation and delivery of marketing assets Read more...

By |2021-09-03T14:47:11+00:00September 3rd, 2021|

How to build high-quality inbound links to your website

This is the second in a series of blog posts about SEO for B2B tech companies. The first post - How to identify keywords for targeting engineers - provides an understanding of how to target a technical audience.  The below post discusses the importance of inbound links, and how to leverage your marketing agency Read more...

By |2021-08-11T12:37:42+00:00July 24th, 2021|

Why you need a B2B tech agency for SEO

The three pillars of SEO So, your website is already the epitome of technical perfection. The site architecture ensures cornerstone content is at the top of the hierarchy. The pages load quickly and on-page optimization is in place to include your keyword themes in the page titles, body content, file names, image Read more...

By |2021-08-02T07:00:24+00:00July 22nd, 2021|

Three Reasons Why Sustainability is Now Fundamental to Tech B2B Marketing

Marketing deep tech is hard enough, with its incessant innovation, bulwark of buzzwords, and morphing markets.Why should we make room for sustainability?The Union of Concerned Scientists puts the case well: the climate crisis “is upon us, and it’s causing a wide range of impacts that will affect virtually every human on Earth in increasingly severe Read more...

By |2021-07-15T17:17:21+00:00July 9th, 2021|

Women in Engineering Day – a conversation with Emma Crichton, Head of Engineering at Engineers Without Borders UK

In honor of Women in Engineering Day, we caught up with Emma Crichton, Head of Engineering at our pro-bono client, Engineers Without Borders UK. Emma is a chartered civil engineer with six years of experience in the water industry in Scotland. She has worked on a variety of projects and has consistently believed in the Read more...

By |2021-06-23T11:38:18+00:00June 23rd, 2021|

Content fatigue and how to avoid it

Technical content creation has become a ‘must-have’ for all deep tech businesses, and the responsibility for satisfying the seemingly insatiable demand for content usually falls to the marketing team. Marketing communications specialists find themselves managing multiple content generation projects in the quest to keep websites fresh and channels full of topical content. What often starts Read more...

By |2021-06-18T15:48:49+00:00June 10th, 2021|