B2B Tech Marketing & PR Blog

The importance of storytelling for B2B tech brands

If you’re trying to build a tech brand, storytelling needs to play a part in your marketing strategy. This industry is a hugely competitive one, and standing out is near impossible without it; your brand’s story really matters. A lot of B2B companies don’t bother with this because they think it’s something that’s only important [...]

By |2019-12-10T09:23:23+00:00December 9th, 2019|

The state of US electronics trade and tech media – a snapshot

Every now and then, I take a look at the media landscape for clients that want to communicate with electronics design engineers, particularly hardware engineers that specify or buy components and sub-assemblies. Anyone working in B2B technical marketing will know that this landscape is evolving. Companies are publishing more of their own material in website [...]

By |2019-12-04T08:48:22+00:00December 1st, 2019|

How to use SEO and mind mapping to boost PR campaigns

As PR practitioners we must never underestimate the value of integrating SEO when managing content, editorial placements and campaign evaluation for B2B marketing communications. Nayl D’Souza explains how PR can be successfully navigated using SEO and content mind mapping Search Engine Optimization (SEO), the practice of improving the visibility of website content, is just one [...]

By |2019-12-11T14:23:53+00:00November 28th, 2019|

Five video marketing ideas for B2B tech companies

According to Hubspot,  87% of businesses are now using video as part of their marketing strategy. It’s understandable, when you consider that the average person spends 1.5 hours watching videos every day. And video can be an ideal medium for communicating the complex ideas often associated with new technologies and technical products. Here are a [...]

By |2019-08-16T10:11:18+00:00August 16th, 2019|

Revealed: how to boost ROI by over 10X in digital, B2B electronics trade media advertising

With an analysis of 2,913 trade media campaigns placed with 180 media outlets across Asia, Europe and North America, Publitek’s latest independent research report demonstrates exactly what works and what doesn’t when it comes to digital advertising in B2B electronics media. When you’re trying to reach engineering audiences, the results could enable you to drive [...]

By |2019-04-11T17:43:08+00:00April 11th, 2019|

How to succeed in tech B2B marketing communications and PR

Drives, motors, chips, semiconductors, power supplies… the devices and applications that exist outside the shiny sphere of consumer technology are of limited interest to most people. Deep tech is not sexy, it is rarely visible, and unless it’s your bread and butter, of limited interest. That’s why the scope of a specialist technical B2B communications [...]

By |2019-02-25T14:53:45+00:00February 25th, 2019|

How collaborative robots will usher in the era of Industry 5.0

There’s a contradiction at the heart of manufacturing. On the one hand we are told that increasing automation will lead to higher production rates and improved efficiencies. And yet, at the same time, there’s supposed to be a trend towards mass personalisation, with consumers expecting greater variety of products without a corresponding increase in cost. [...]

By |2018-11-23T15:21:10+00:00November 23rd, 2018|

Five lessons learned about B2B tech media coverage from trade shows

Electronica, the world’s biggest electronics trade show, starts today in Munich. With 3683 exhibitors set to attend spread across the halls, plus nearly 300 journalists already registered and (what feels like) countless extra visitors what should your press strategy be? To answer this we’ve analysed coverage and Google search data for a handful of the [...]

By |2018-11-14T09:33:38+00:00November 13th, 2018|

Why we should thank Georg for Electronica

I'm traveling today by train from my Wiltshire home near Bradford-on-Avon, England, to the thriving Bavarian City of Munich in the south of Germany. I'm on my way to the world's largest electronics trade show for engineers, Electronica, and I can't help but reflect that the event may not be taking place but for the efforts [...]

By |2018-11-12T11:47:26+00:00November 12th, 2018|

Democratising data: how low-cost sensors are delivering IIoT for all

There is little doubt that the Industrial Internet of Things (IIoT) has moved from the margins to the mainstream. At this month’s Maintec asset management show in Birmingham, there were numerous examples of how digitalisation is now being applied across a wide range of sectors, and in ever-more imaginative ways. Visitors heard how the use [...]

By |2018-11-12T13:56:20+00:00November 9th, 2018|