From a B2B technical content marketing perspective, one of the most wasteful things the team at Publitek has seen in over the [...]
Every new technology, and every new marketing fad, is discussed long before it’s widely implemented. How many of us would have guessed that the history of [...]
The 2017 edition of "Who’s winning the social media battle in the semiconductor industry?" is our fourth annual analysis of the [...]
Last week, three scientists were awarded a Nobel Prize in chemistry for their work in creating machines from molecules – a development that could signal a leap forward into a completely new kind of technology and electronics.
The race to the White House is often a tired and drawn-out affair, with countless months of dry political debate and endless barrages of fairly banal media sniping, but with very little in the way of actual excitement. The battle between Republican candidate Donald Trump and his Democrat counterpart Hillary Clinton has, in contrast, been compelling stuff - with new bombshells going off on an almost daily basis.
Does your company have a milestone anniversary coming up? It doesn’t matter if you’re about to celebrate your 5th or 50th year in business: every anniversary has the potential to be a platform for marketing and PR campaigns.
In Western economies, B2B companies have already recognised the value of social media as a marketing tool. However, though many of these companies are keen to benefit from commercial growth in the Far East, they have so far failed to apply the same principals as they do within their more familiar local markets.
Pinnacle Marketing Communications has been delivering integrated, deeply technical content-based marketing communications campaigns for global audiences for over 20 years. During that time, we have continually looked for ways to enhance the value we bring to our clients through a combination of resources, services and global reach.
In an increasingly competitive environment, how can trade show exhibitors make sure they stand out among the crowd? How can they build up a maximum amount of interest in their technologies? In this eBook, Pinnacle Marketing Communications will help you to make the most of the marketing opportunities available ahead of Electronica.
Technical PR is something that Pinnacle Marketing has been specialising in for years, but to many businesses, the term "technical PR" is something of a mystery. What does it entail and how does it enable companies to do reach their goals and sell more product?