B2B Tech Marketing & PR Blog

How IIoT is transforming career opportunities in manufacturing

The Industrial Internet of Things (IIoT) is changing the face of modern manufacturing. The combination of networked machines, sensors, connectivity and big data analytics provides engineers with real-time insight that can drive efficiency and reliability improvements across production facilities. Indeed, IIoT has reached a tipping point. Research from global technology leader ABB suggests that 93% of Read more...

By |2023-12-13T10:28:49+00:00December 18th, 2023|

The changing face of engineering: 3 trends in the industry

Electronics companies have always had disruptions to deal with, everything from world events to technological advances, but globalization has made such upheavals more complicated and harder to manage than ever. Meanwhile, globalization has been almost as transformative for electronics engineers as it has been for the companies they work for. Distinct local, national and Read more...

By |2023-09-12T09:32:25+01:00September 12th, 2023|

Digital communications: next gen engineers versus career pros

In the ever-evolving digital landscape, connecting with engineers across different generations demands a dynamic approach. With the current generation and the next generation embracing technology and knowledge sharing in distinct ways, understanding their preferences and tailoring content to suit their needs is crucial for effective engagement. Engaging the current generation through digital communications The Read more...

By |2023-09-06T09:18:19+01:00September 6th, 2023|

Why aren’t more B2B tech companies using paid social media to target their customers?

Paid social media campaigns have traditionally been considered a B2C marketing channel, but at Publitek we think it’s time for B2B tech brands to reap the benefits too. The shifting media landscape demands a change in marketing strategy The rapid growth in digital media and social platforms like LinkedIn, WeChat, Facebook, TikTok, Instagram, YouTube Read more...

By |2023-08-02T11:09:08+01:00August 2nd, 2023|

5 things to consider when introducing marketing automation

When B2B companies introduce marketing automation, what are the 5 key areas to consider? Demographics are shifting B2B buyer behavior. With increasingly self-guided research and buying processes, the pressure on deep-tech companies to ramp up and personalize their content marketing is growing significantly. Marketing teams relying purely on manual processes are struggling to keep Read more...

By |2023-07-21T11:13:05+01:00July 21st, 2023|

Adopting AI in deep tech B2B marketing

The role of AI in the deep tech industry The near and long-term impact of Artificial Intelligence in all walks of life is a topic consistently in the headlines nowadays, and it seems a cause for excitement and worry in equal measure. The potential to assist, improve and expedite previously ‘human-driven’ processes is being Read more...

By |2023-07-13T11:02:10+01:00July 13th, 2023|

The Value of Reputation in Business

The business reputation landscape has shifted dramatically over recent years to a place where transparency, authenticity, accountability, and generally doing good for both the world in which a business operates and for those who are invested in it have become vital to success. The need for a clear brand vision There has long been Read more...

By |2023-07-04T12:01:01+01:00July 4th, 2023|

The role of Communities within Marketing Communications

In today's hyperconnected world, marketing approaches need to evolve to become more people-centric and relationship-driven. Gone are the days when end users were satisfied with being mere subscribers or entries in a customer database. Nowadays, they expect a personalized and engaging experience. According to a recent Salesforce report, a staggering 84% of customers say that Read more...

By |2023-07-03T14:30:37+01:00May 30th, 2023|

How Design Thinking Can Improve Your B2B Communication Strategy

Design Thinking is not a new concept, yet it’s not widely applied to B2B communications. But if you really need to connect with highly technical audiences, you should get to know this flexible approach to innovation. Why Design Thinking? Because engineers and other technical professionals recognize empty marketing in a heartbeat, and they hate Read more...

By |2023-05-15T07:21:02+01:00May 4th, 2023|