B2B Tech Marketing & PR Blog

Five video marketing ideas for B2B tech companies

According to Hubspot,  85% of businesses are now using video as part of their marketing strategy. Video can be an ideal medium for communicating the complex ideas often associated with new technologies and technical products. Here are a few suggestions on how to get started: 1. A TV series Don’t panic, we don’t mean Read more...

By |2020-10-29T15:47:51+00:00October 29th, 2020|

Learning new things: how engineering education has responded to the COVID-19 pandemic

How do you learn engineering – traditionally a hands-on subject with a strong element of lab-based content – in a socially-distanced world which is discouraging physical interaction? That is the problematic question being faced by universities all over the world, as they grapple with having to manage profound change resulting from the impact of the Read more...

By |2020-10-15T09:07:36+00:00October 14th, 2020|

Webinar: The value of Insights

Jon Barrett and Chris Butcher discuss how to gain insights from research, audits and reporting. This session includes techniques for identifying and analyzing target audiences, marketing messages, and content, as well as how dashboard reports can be used to improve marcoms performance. Who's it for? Marketing professionals. No technical experience required. Read more...

By |2020-10-09T12:57:56+00:00October 8th, 2020|

Webinar: How to choose the right marketing channels – narrowcast vs broadcast

Katherine Crone discusses martech, buyer journeys, broadcast and narrowcast tactics, and measurement and optimisation techniques to improve ROI. Who's it for? Marketing professionals. No technical experience required. Speakers Presented by Katherine Crone, Head of Advertising at Publitek. Next steps To discuss how your business could benefit from our Read more...

By |2020-09-16T08:41:34+00:00September 16th, 2020|

Why your c-suite ought to be actively promoting your brand on social media

Most successful B2B marketers understand the importance of social media as a means of promoting their brands, engaging with customers, prospects and partners and inspiring their employees. And frankly, while some traditional trade media have suffered during the pandemic, social media usage has increased by an average of seven minutes per day among adults Read more...

By |2020-09-08T13:51:18+00:00September 8th, 2020|

Electronics Weekly releases Covid-19 survey results

Publitek teamed up with Electronics Weekly to find out how the electronics marketing landscape has changed in a Covid-19 world and what the "new normal" might look like. The results are in and the topline shows a general sense of positivity towards the market’s response to the pandemic. When do you anticipate your Read more...

By |2020-08-25T14:08:41+00:00August 24th, 2020|

Webinar: How to replace the ROI from missing live events

How to prepare for a virtual event Simon Krelle discusses three activities that can help replace live event ROI - digital lead generation, media interviews, and webinars. Who's it for? Marketing professionals. No technical experience required. Speakers Presented by Simon Krelle, Managing Director of Publitek UK. Next steps Read more...

By |2020-08-19T08:48:29+00:00August 18th, 2020|

How to identify B2B tech influencers

Influencer relations describes the act of partnering with people in your industry - bloggers, journalists, analysts, thought leaders, industry experts, etc. - who are willing to share your story and promote/endorse your products or services over social and digital media channels. Influencers are topic experts, thought leaders, or brand advocates who possess strong credibility and/or Read more...

By |2020-08-11T15:39:51+00:00August 11th, 2020|

How to align your marketing communications to the engineers’ design process

Within deep tech B2B industries, design engineers remain key personas due to their influential role in specifying products from component manufacturers and other suppliers. However, the way in which they interact and source information from companies before making a decision has changed dramatically. For instance, 20 years ago it was common for a design engineer Read more...

By |2020-08-04T14:51:26+00:00August 4th, 2020|