In recent years, we have seen B2B and B2C marketing converging more and more. Marketers need to adapt their strategies accordingly. Here are the top three things any deep-tech brand needs to do to be successful in the new marketing and sales landscape: Focus on engaging, dynamic, personalized content B2B brands that want to Read more...
Until now, we all grew up with the thinking that B2B and B2C marketing are two completely different worlds. If you Google this topic, you will find a myriad of blogs and articles explaining the differences in marketing between the consumer and tech space. It’s true to say that a lot of the known Read more...
In the past, CSR has had its own corner in a typical engineering or technical business. Largely it has consisted of standalone activities and charitable endeavours as a bolt-on to daily operations and generally separate from the core of the business, its ethos or goals. Arguably, the pandemic has sped up the corporate shift Read more...
Publitek’s parent company Next 15 is proud to count many of the world’s top businesses amongst its customers. In July and August 2021, we reached out to our clients and via LinkedIn networks, to explore what growth truly means to them in the new world order. 250 responded, ranging from Marketing Managers to CFOs Read more...
Following on from what is likely to have been the most influential COP conference of our lifetime, we have seen some startling pledges. From a commitment to end deforestation to the setting of goals for the UK finance industry to reach net-zero - truly ambitious plans have been put in place to keep global warming Read more...
How to measure the value of media coverage is a question that the PR industry has wrestled with across the years and there are many elements to this problem. Should the circulation numbers of a publication be a consideration and therefore the bigger the number the ‘better’ the coverage? Or, in our world of Read more...
One of the aims of any successful marketing campaign is to reach your intended audience with the right messaging. This started with traditional marketing, referring to any marketing not online, including newspaper and radio. Then, as the world became more digital, the way we reached our target audiences evolved, introducing digital marketing, which was Read more...
Social listening is sometimes overlooked by marketers, because they mistakenly believe it is the same thing as social monitoring, or that the insights only apply to social media - this couldn’t be further from the truth. Social listening delivers in-depth insights into your audiences that will improve the formulation and delivery of marketing assets Read more...
Are you an industrial, IT or electronics company that has a milestone anniversary coming up? It doesn’t matter if you’re about to celebrate your 5th or 50th year in business: every anniversary has the potential to be a platform for marketing and PR campaigns. If this, on the surface, seems a little ‘fluffy’ or Read more...
This is the second in a series of blog posts about SEO for B2B tech companies. The first post - How to identify keywords for targeting engineers - provides an understanding of how to target a technical audience. The below post discusses the importance of inbound links, and how to leverage your marketing agency Read more...