B2B Tech Marketing & PR Blog

Five things tech B2B marketers can do now to be more effective during the COVID-19 crisis

They say "crisis" also means "opportunity." That can be hard to appreciate when the crisis is overwhelming, and people’s lives and livelihoods are threatened. So first, we at Publitek hope that you and your loved ones are staying safe and taking all appropriate measures to avoid the coronavirus. Meanwhile, many of us in tech B2B Read more...

By |2020-05-15T13:21:27+00:00April 8th, 2020|

How to write the Perfect Technical Article

At Publitek, our team of writers spend the best part of their working day writing. The idea of facing a blank page every morning leaves some people cold, but it doesn’t have to. Writing, as it applies to the services provided to our clients, follows some fairly simple Golden Rules, which I’m going to share Read more...

By |2020-03-11T17:10:00+00:00March 11th, 2020|

Tomorrow is too late

2019 was the second hottest year globally on record. In Australia, over 10 million hectares have been subject to devastating bushfires killing approximately 1 billion animals. Just this month, temperatures in Antarctica reached a terrifying 18.3C. So if you are a leader in engineering and you aren’t spearheading environmentally conscientious projects - then you are Read more...

By |2020-02-28T11:25:32+00:00February 28th, 2020|

Welcome to the world of the virtual engineer

In the race against climate change, we should welcome the era of the ‘virtual engineer’ Immersive technology for product design means engineers will fly less and create more Top-level social and political issues filter down and impact the minutiae of business operations in a multitude of different and often imperceptible ways. New ways of Read more...

By |2020-02-26T08:58:41+00:00February 26th, 2020|

The importance of storytelling for B2B tech brands

If you’re trying to build a tech brand, storytelling needs to play a part in your marketing strategy. This industry is a hugely competitive one, and standing out is near impossible without it; your brand’s story really matters. A lot of B2B companies don’t bother with this because they think it’s something that’s only important Read more...

By |2019-12-10T09:23:23+00:00December 9th, 2019|

The state of US electronics trade and tech media – a snapshot

Every now and then, I take a look at the media landscape for clients that want to communicate with electronics design engineers, particularly hardware engineers that specify or buy components and sub-assemblies. Anyone working in B2B technical marketing will know that this landscape is evolving. Companies are publishing more of their own material in website Read more...

By |2019-12-04T08:48:22+00:00December 1st, 2019|

How to use SEO and mind mapping to boost PR campaigns

As PR practitioners we must never underestimate the value of integrating SEO when managing content, editorial placements and campaign evaluation for B2B marketing communications. Nayl D’Souza explains how PR can be successfully navigated using SEO and content mind mapping Search Engine Optimization (SEO), the practice of improving the visibility of website content, is just one Read more...

By |2019-12-11T14:23:53+00:00November 28th, 2019|

Five video marketing ideas for B2B tech companies

According to Hubspot,  87% of businesses are now using video as part of their marketing strategy. It’s understandable, when you consider that the average person spends 1.5 hours watching videos every day. And video can be an ideal medium for communicating the complex ideas often associated with new technologies and technical products. Here are a Read more...

By |2019-08-16T10:11:18+00:00August 16th, 2019|

Revealed: how to boost ROI by over 10X in digital, B2B electronics trade media advertising

With an analysis of 2,913 trade media campaigns placed with 180 media outlets across Asia, Europe and North America, Publitek’s latest independent research report demonstrates exactly what works and what doesn’t when it comes to digital advertising in B2B electronics media. When you’re trying to reach engineering audiences, the results could enable you to drive Read more...

By |2019-04-11T17:43:08+00:00April 11th, 2019|