B2B Tech Marketing & PR Blog

How to succeed in tech B2B marketing communications and PR

Drives, motors, chips, semiconductors, power supplies… the devices and applications that exist outside the shiny sphere of consumer technology are of limited interest to most people. Deep tech is not sexy, it is rarely visible, and unless it’s your bread and butter, of limited interest. That’s why the scope of a specialist technical B2B communications Read more...

By |2019-02-25T14:53:45+00:00February 25th, 2019|

How collaborative robots will usher in the era of Industry 5.0

There’s a contradiction at the heart of manufacturing. On the one hand we are told that increasing automation will lead to higher production rates and improved efficiencies. And yet, at the same time, there’s supposed to be a trend towards mass personalisation, with consumers expecting greater variety of products without a corresponding increase in cost. Read more...

By |2018-11-23T15:21:10+00:00November 23rd, 2018|

Five lessons learned about B2B tech media coverage from trade shows

Electronica, the world’s biggest electronics trade show, starts today in Munich. With 3683 exhibitors set to attend spread across the halls, plus nearly 300 journalists already registered and (what feels like) countless extra visitors what should your press strategy be? To answer this we’ve analysed coverage and Google search data for a handful of the Read more...

By |2018-11-14T09:33:38+00:00November 13th, 2018|

Why we should thank Georg for Electronica

I'm traveling today by train from my Wiltshire home near Bradford-on-Avon, England, to the thriving Bavarian City of Munich in the south of Germany. I'm on my way to the world's largest electronics trade show for engineers, Electronica, and I can't help but reflect that the event may not be taking place but for the efforts Read more...

By |2018-11-12T11:47:26+00:00November 12th, 2018|

How to structure your tech blog for search engines

Google gets smarter every year and is constantly updating its algorithms. It’s constantly trying to improve search results in order to show users the most relevant, useful information. In recent years, this has meant moving towards topic-based results rather than focusing on keywords. For example, if someone searches for a specific question that’s related to Read more...

By |2018-10-01T09:46:22+00:00October 1st, 2018|

How to cut your B2B tech blog’s bounce rate

When studying our website analytics, many of us will keep track of the number of sessions or users that our websites have attracted, but we should also be keeping an eye on our bounce rate. What is the bounce rate? This is the percentage of visitors who have landed on your website and clicked straight Read more...

By |2018-09-03T12:52:36+00:00August 12th, 2018|