This is the second in a series of blog posts about SEO for B2B tech companies. The first post - How to identify keywords for targeting engineers - provides an understanding of how to target a technical audience. The below post discusses the importance of inbound links, and how to leverage your marketing agency Read more...
The three pillars of SEO So, your website is already the epitome of technical perfection. The site architecture ensures cornerstone content is at the top of the hierarchy. The pages load quickly and on-page optimization is in place to include your keyword themes in the page titles, body content, file names, image Read more...
Marketing deep tech is hard enough, with its incessant innovation, bulwark of buzzwords, and morphing markets.Why should we make room for sustainability?The Union of Concerned Scientists puts the case well: the climate crisis “is upon us, and it’s causing a wide range of impacts that will affect virtually every human on Earth in increasingly severe Read more...
In honor of Women in Engineering Day, we caught up with Emma Crichton, Head of Engineering at our pro-bono client, Engineers Without Borders UK. Emma is a chartered civil engineer with six years of experience in the water industry in Scotland. She has worked on a variety of projects and has consistently believed in the Read more...
Technical content creation has become a ‘must-have’ for all deep tech businesses, and the responsibility for satisfying the seemingly insatiable demand for content usually falls to the marketing team. Marketing communications specialists find themselves managing multiple content generation projects in the quest to keep websites fresh and channels full of topical content. What often starts Read more...
Content generation and public relations have changed a lot since I joined the challenging world of marketing for deeply technical businesses 16 years ago. Back then, technical articles - the term ‘content’ came along much later - were predominantly created for editorial use. Now they are more likely to be used on a website Read more...
In a data-driven world, it is natural and necessary for PR to keep pace with the demand for measurable outputs. The elusive aim of measuring the results generated through media relations activity has become even more of a focus in the current technical marketing agency environment, dominated as it is by lead and demand gen Read more...
The 7th edition of Publitek’s semiconductor social media report brought to light, as ever, some findings that for those of us involved in semiconductor industry marketing are worth exploring. It’s no accident that the top 3 performing companies – AMD, Qualcomm, and NVIDIA – all have significant B2C profiles and, as a result, follower numbers Read more...
When you consider businesses that design, develop and sell engineering devices, products or system solutions in a B2B environment there are often three key functions that sit between the initial ‘blank sheet of paper’ (at the beginning of the design process) and revenues from sales. Those functions are: design-development, marketing and sales. For a business Read more...
Artificial intelligence (AI) surrounds us all. AI, or more correctly termed machine learning, can be found in many different applications in your home, car, and workplace. Our relationship with machine learning applications started when we began to use voice-operated smartphone assistants like Apple's Siri or Google's Voice but voice recognition is just one example Read more...