B2B Tech Marketing & PR Blog

Tips for developing infographics that engage and amuse

Infographics are a form of data visualization that use graphical representations of information, data, or other eye-catching visual elements to present information quickly and engagingly. For tech B2B marketers, infographics serve many functions because they are popular with engineers who enjoy their often clever, visual way of storytelling. Infographics are a good way to Read more...

By |2020-07-07T15:48:03+00:00July 7th, 2020|

How Google’s evolution has changed B2B SEO

All marketers want their website to be found easily on the web and to rank well in Google search results. Website traffic helps fill the funnel and user engagement demonstrates the love of customers for our brand or products. Most marketers know about the importance of search rankings and about the basic mechanisms of Read more...

By |2020-06-30T14:01:00+00:00June 30th, 2020|

Catching the wave of engineering innovation post-lockdown

The global pandemic hit industry fast, hard and unexpectedly. Formerly engineering was in an exciting and rapidly advancing phase across many sectors. In automotive, innovations were accelerating the progress towards viable and practical electric powertrains and autonomous driving. Across industry, automation and the IIoT (with resultant improvements in quality and productivity), were being supported by Read more...

By |2020-06-30T12:10:43+00:00June 23rd, 2020|

Webinar: An introduction to SEO and Google Analytics

SEO 101: In the first half of this session, Blanche Carballo and Jon Barrett from Publitek will explain the three pillars of SEO - from content optimisation to link building to technical on-site optimisation. The second half of the session focuses on Google Analytics - how it works and how to make it work Read more...

By |2020-06-17T15:37:59+00:00June 17th, 2020|

Best B2B video guide for electronics marketers

Yes, I thought ‘Best B2B video guide for electronics marketers’ was a recklessly bold headline too. It might seem an audacious fanfare, but this blog will present some useful insights on video content in a fast-evolving business landscape. So without further ado, and avoiding any further hyperbole, let’s ‘make like Amazon’ and deliver the Read more...

By |2020-06-11T16:38:16+00:00June 11th, 2020|

Best practice for Twitter – a B2B perspective

Twitter is well known for its savvy consumer brand strategies and accounts, but what role does it play in tech B2B marketing? For starters, conversations on Twitter around the future of technology were up 166% between 2016 and 2019 - so if you’re not already there, you’re missing out. Twitter helps marketers spread brand Read more...

By |2020-06-03T14:03:44+00:00June 2nd, 2020|

Reaching your target audience in a locked-down world

As you are all aware, the sudden and unprecedented impact of COVID-19 on all aspects of our work and private lives has included the cancellation or postponement of all gatherings of more than just a handful of people and, almost overnight, curtailed international travel. This has meant that the big trade shows, long-established as Read more...

By |2020-07-28T08:05:51+00:00May 27th, 2020|

So what, who cares? The reason why tech B2B positioning and messaging is so important

Build the foundation for successful marketing Positioning and messaging is one of the most important, and seemingly least appreciated, forms of marketing. It is the foundation on which all successful communication is built. With powerful positioning and compelling key messages, everything from PR and social media to advertising and lead generation perform better. Without it, Read more...

By |2020-05-14T15:01:25+00:00May 6th, 2020|

3 smart PPE technologies that are transforming how we protect workers

Personal protective equipment (PPE) rarely makes the headlines. But this humble yet essential piece of equipment has quite literally dominated the news cycle during the coronavirus pandemic. Stories of frontline healthcare workers risking their lives due to lack of adequate PPE have been all over the news; a stark reminder of how vital this equipment Read more...

By |2020-04-28T10:19:24+00:00April 28th, 2020|