When you consider businesses that design, develop and sell engineering devices, products or system solutions in a B2B environment there are often three key functions that sit between the initial ‘blank sheet of paper’ (at the beginning of the design process) and revenues from sales. Those functions are: design-development, marketing and sales. For a business Read more...
Artificial intelligence (AI) surrounds us all. AI, or more correctly termed machine learning, can be found in many different applications in your home, car, and workplace. Our relationship with machine learning applications started when we began to use voice-operated smartphone assistants like Apple's Siri or Google's Voice but voice recognition is just one example Read more...
Let’s be honest, it’s been a weird year to work at an electronics marketing agency and a weird year in general for the whole electronics sector. There have been so many challenges and a whole lot of uncertainty. Yet, in times of trouble, successes still abound and companies in this industry are certainly not shy Read more...
For most manufacturers, whatever industry they may be in, their channel partners provide an important part of the marketing mix. If we assume ‘channel’ to apply to any sale that isn’t direct, then the size of the channel and its contribution to sales can vary massively. For some companies, almost all of their sales may Read more...
Five insights for a successful marcoms campaign When preparing for a new campaign, it is valuable to consider not only what you are trying to achieve but also who you are seeking to influence. There is a characteristic, that many industrial, electronics, and deep tech businesses share, which is a desire to ‘get going’ and Read more...
And what happens when the phone goes down? If you have ever been interviewed by a journalist and wondered what happens next, read on... As an ex-journalist with hundreds of hours of telephone interviews under my belt, along with the thousands of published stories that came after those interviews, I feel I’m in a privileged Read more...
2020 was a significant year for Engineers Without Borders UK (EWB UK) as it marked the 10-year countdown to meet UN Global Sustainable Development Goals. These targets are crucial because they focus not just on climate change, but on the need to deliver a sustainable quality of life for everyone on the planet. This approach Read more...
These are unprecedented times in the business world, with lockdowns in place and many people from engineering businesses spending the majority of their time working from home, many for the first time in their careers. There are no overseas trips, exhibitions, or department meetings; no water-cooler conversations, lunchtimes with colleagues, or after-work drinks. With such Read more...
Gordon Moore Gordon Moore’s is a name that has become synonymous with the development of technology in general and the semiconductor industry in particular. His eponymously named law (as quoted by this technical PR agency innumerable times in the last 20 years) predicted – in 1965 – that the number of transistors per silicon Read more...
How to identify and evaluate product-focused search terms used by engineers at the start of the buying process. A background primer You have to be where your prospects are. According to Google, 71% of B2B buyers begin their search with a generic search query, which means they are looking for possible solutions to their problem Read more...