2020 hat das Messeland Deutschland hart getroffen. Im Gespräch zu Industriemessen im Rahmen meines Podcasts bestätigte mir die Messeexpertin Sylvia Kanitz vom Verband der deutschen Messewirtschaft (AUMA), dass sie in all den Jahrzehnten ihrer Tätigkeit eine derartige Disruption noch nicht erlebt habe. Insgesamt wurden laut Auma mehr als 70 % aller für das Jahr 2020 Read more...
Christian Lynn has been appointed editor of Electronics, replacing Michelle Winny, who had been at the helm of the UK-based trade magazine for over 10 years. Before joining Datateam Business Media, Christian gained editorial experience with a few London-based magazines, following his graduation from Queen Mary University of London with a first-class honours degree in Read more...
With an analysis of 2,913 trade media campaigns placed with 180 media outlets across Asia, Europe and North America, Publitek’s latest independent research report demonstrates exactly what works and what doesn’t when it comes to digital advertising in B2B electronics media. When you’re trying to reach engineering audiences, the results could enable you to drive Read more...