Will trade fairs become “Virtual-Reality-Shows” in 2021?
In 2020, Germany’s ‘Messe-land’ was hit hard due to the pandemic. Speaking on the topic of fairs as part of my podcast, the trade fair expert Sylvia Kanitz from the Association of the German Trade Fair Industry (AUMA) confirmed that she had not experienced such a disruption to the industry in her entire career. Overall, Read more...