With the Covid-19 pandemic slowly fading out, physical trade shows are coming back. Most of them are back on regular schedule and take place without any Covid-related restrictions. However, you can still feel the disruptive impact of the pandemic. The trade show industry is, to some extent, in a recovery mode. Most trade shows Read more...
Deep tech PR experts can help spread the word about game-changing embedded innovation. Here’s how. If embedded systems are your thing, then embedded world is the place to be. The 21st edition of the Nuremberg-based exhibition and conference, which concluded on 16th March, was, once again, a great success. The numbers speak for Read more...
In February of 2020, the team at Grid Forward started to execute its well-defined yearly plan anchored by a number of in-person events. A month later, we threw that plan in the waste bin and started over. Like so many other organizations, Grid Forward went through the painful and uncertain process of figuring out how Read more...
In 2020, Germany’s ‘Messe-land’ was hit hard due to the pandemic. Speaking on the topic of fairs as part of my podcast, the trade fair expert Sylvia Kanitz from the Association of the German Trade Fair Industry (AUMA) confirmed that she had not experienced such a disruption to the industry in her entire career. Overall, Read more...
So it’s here. 2021. A year that arrives with new hope injected by the rollout of Covid vaccines across the world. However, an unrelenting wave of lockdowns and restrictions to quell coronavirus transmission makes it incredibly awkward to predict a clear roadmap for marketing activities. In particular, a challenging set of questions surrounds event participation Read more...
Publitek teamed up with Electronics Weekly to find out how the electronics marketing landscape has changed in a Covid-19 world and what the "new normal" might look like. The results are in and the topline shows a general sense of positivity towards the market’s response to the pandemic. When do you anticipate your Read more...
How to prepare for a virtual event Simon Krelle discusses three activities that can help replace live event ROI - digital lead generation, media interviews, and webinars. Who's it for? Marketing professionals. No technical experience required. Speakers Presented by Simon Krelle, Managing Director of Publitek UK. Next steps Read more...
As you are all aware, the sudden and unprecedented impact of COVID-19 on all aspects of our work and private lives has included the cancellation or postponement of all gatherings of more than just a handful of people and, almost overnight, curtailed international travel. This has meant that the big trade shows, long-established as Read more...
Christian Lynn has been appointed editor of Electronics, replacing Michelle Winny, who had been at the helm of the UK-based trade magazine for over 10 years. Before joining Datateam Business Media, Christian gained editorial experience with a few London-based magazines, following his graduation from Queen Mary University of London with a first-class honours degree in Read more...
With an analysis of 2,913 trade media campaigns placed with 180 media outlets across Asia, Europe and North America, Publitek’s latest independent research report demonstrates exactly what works and what doesn’t when it comes to digital advertising in B2B electronics media. When you’re trying to reach engineering audiences, the results could enable you to drive Read more...