Deep tech PR experts can help spread the word about game-changing embedded innovation. Here’s how. If embedded systems are your thing, then embedded world is the place to be. The 21st edition of the Nuremberg-based exhibition and conference, which concluded on 16th March, was, once again, a great success. The numbers speak for Read more...
Photo by Stephany Momon on Unsplash What’s the future for technical B2B trade fairs? For almost two years the Covid pandemic has been raging across the globe, with all the negative consequences that come with it, of which we are all too aware. One of the business sectors affected the most is the event industry. Had Read more...
The automotive sector is betting big on driverless cars. Billions of dollars are being spent globally as companies battle to secure a slice of the so-called ‘passenger economy’, where people swap driving for riding. But the route to full autonomy is proving difficult to navigate. The major players face a range of technological, financial Read more...
AspenCore, publisher of EETimes, EDN and other outlets serving the electronics design market, is closing its Boise, Idaho, office and consolidating the work to Denver, Colorado as part of a wider restructuring of the business. Sources close to the company told us that there will be around 20 job losses. Graham Kelly, previously VP of Operations Read more...
New website WearTechDesign.com for wearable design engineers The owners of softei.com have launched a new website specifically for designers working on wearable devices. The website, WearTechDesign.com, features articles about software, hardware, systems integration, wireless design and the usual industry news, as well as a blog that will be written by industry aficionado Caroline Read more...
Search engines are the leading sources of information for engineers. Help them find your pages or wave your sales funnel goodbye! Online commentators will sometimes write anything to get a 'like' or a 'share'. Provocation is one way of achieving that goal. As a result, headlines such as 'the press release is dead' or 'SEO is dead' Read more...
毫无疑问，适当准备且足够详细的案例研究对于任何公司的新闻材料和宣传资料的输出都会是有益的补充——它能够补充包括产品发布、技术文章和评论作品等在内的其他内容。无论是投放在服务于相关行业领域的杂志上，还是供销售人员在访问潜在客户时使用，还是只是放在公司的网站上，它们都是宝贵的宣传工具
世界充满内容，并且每时每刻都不断涌现出来更多内容。搜索引擎必须处理这一信息洪流，但是对我们来说，幸运的是，其中大部分信息都只不过是鱼目混珠，而且现在也正因为最近的一些搜索引擎更新而受到忽视.
在我以前的博客文章——《在展览会上你不应该做的五件事（five things you should never do at a trade show）》成功后，我收到了很多来信，要求我列出我认为在展览会上应该做的五件事。 Read more…
Finnish publisher Teknologiamediat oy has announced a new print magazine and web site. UUSI Teknologia is aimed at electronic design and development engineers in Finland. The country boasts a growing number of electronics start-ups, fuelled by the collapse of Nokia as a cellphone manufacturer and the thousands of engineers that had to find new things to do as Read more...