Cliff Keys has been appointed by Darnell Group as editorial director and associate publisher. In his new capacity, Cliff is now responsible for increasing the up-to-the-minute news coverage and the Global market presence of Darnell’s broad range of news and promotion for the power electronics community, including the company’s daily news services, PowerPulseDaily (email),, and SmartGridElectronicsDaily (email), and the company’s premium conferences and forums such as Darnell’s Power Forum, Darnell’s Power China, DC Building Power Asia, and the Smart Grid Electronics Forum.

Cliff Keys editorial director and associate publisher

Cliff Keys steps up to senior editorial and publishing role at Darnell

“We are excited to be adding Cliff’s new role to the Darnell team,” stated Jeff Shepard, Publisher and President. “With Cliff’s strong background in engineering as well as press and agency communications, we look forward to working with him to bringing increased value and innovation to our media clients in Europe and around the globe.”

“From a technical communications perspective, I’ve long appreciated the quality of the Darnell Group’s work and the depth of their market insights,” commented Cliff. “I’m delighted to be expanding my contribution to the talented Darnell team, and especially at the prospect of increasing the depth and reach of this vibrant company to the benefit of its readers and its clients,” he added.

Most-recently, Cliff served as editor-in-chief with Power Systems Design magazine (PSD) in Europe and North America. While at PSD, he was responsible for article writing and editing, face-to-face interviews, company visits and reporting, telephone and video interviews for company and publication websites and trade fair coverage in Europe and North America. Prior to that, he spent 20 years in marketing and communications roles with National Semiconductor, Hitachi Electronics Components (now Renesas) and Texas Instruments.

Darnell Group is a respected source for worldwide strategic information covering power electronics, energy storage and generation. The company specializes in the economic/business analysis of emerging power markets and technologies. Darnell also focuses on the production of global daily news service and related conferences and forums.