EE Times’ Designlines will be moved under the EDN banner, Paul Miller, CEO of EE Times Group told Publitek News last week. Paul intends to develop EDN as the “heads down” medium from which engineers can gather in-depth technical information. The implication is that EE Times will focus more on news and industry analysis. This won’t be the only change in yet another re-structuring of the EE Times web site, coming just weeks after the last major relaunch. We’re told that UBM bought Canon Communications for its medical shows, so EDN coming under EE Times’ control was incidental to the deal. Now Paul Miller has to figure out how to find a place in advertiser schedules for both. It’s going to be an interesting challenge. We have no further news yet regarding consolidation of editorial content or if all existing staff will be retained.
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About the Author: Bob Jones
Bob founded Publitek in 1998. He has over 25 years’ experience in running technology PR and marketing communications agencies, following earlier careers in broadcast engineering and electronic component marketing. Bob read Electronic and Electrical Engineering at the University of Bangor, Wales, and has an MA in Marketing. He was elected a Fellow of the Chartered Institute of Marketing in 1996. He is a member of the IEEE and the IET and in 2015 was named as one of "The 100 most influential tech agency PR executives globally" by the Hot Topics community of technology leaders.
