If you sometimes find it difficult to remember which company publishes which electronics industry magazine, life is about to become a little easier. United Business Media, owner of media outlets including EE Times, has just announced that it is buying (subject to regulatory approval) Canon Communications, the owner of EDN and a number of medical titles.
This move brings together two of the biggest names in technical publishing and the initial murmurs from EE Times Group are that they are relishing this development, viewing EDN and EE Times as entirely complementary. It is certainly encouraging to see EDN returning to an electronics-centric media portfolio rather than being an outlier in a broader technology group.
Technology PR experts will be closely observing the situation over the coming months – a period during which, coincidentally, EDN’s former stable-mate Electronics Weekly will be working closely with EE Times to jointly promote the Embedded Live conference and trade show in London.