After several years of lay-offs and contraction, the EE Times editorial team is growing again not least because of the success of its online offering. The recent re-launch of the EE Times web site actually represented a major restructuring and simplification of the editorial platform. Patrick Mannion (Editorial Director, Design and Products) told Publitek News that in addition to the return of Ron Wilson and Brian Fuller to the EE Times fold (reported here earlier), Karen Field has been recruited as VP of the EE Life Community section of the site and at least two more editorial appointments will be announced shortly, the editors coming from other media in the electronics market. Patrick is temporarily looking after SmartEnergyDesignline himself and is looking for an experienced editor for this part of the site. He’ll be happy to hear from applicants located anywhere in the world.

One look at the site’s home page shows consolidation of the EE Times brand and a simplified structure of News & Analysis, Design, Products, Education & Training, Events and Video. The Designline sites come under the Design category, as does Embedded.com, which no longer appears under its own URL. A full explanation of the new structure is shown at http://www.eetimes.com/tour/.

For those of us in the PR community, the editorial team is making a welcome effort to keep us informed of all the changes with regular updates from Brian Fuller and Patrick Mannion.

The Video section is new and EE Times editors are looking for contributions that help the EE community. These don’t have to be expensive, professionally produced videos. In fact, Patrick commented, “The more polished it is, the more you put engineers off – the simpler the better.”

Product announcements should be sent to Brian Fuller, Patrick Mannion and the specialist responsible for the most relevant Designline. Full details of the editorial team can be found at: http://eetimesgroup.com/ee-times-group-editorial-contacts/.

Interestingly, EE Times now appears to have a clear lead over its rivals in terms of online visitors. One guide to this can be found by typing EETimes.com into the appropriate box on Google’s AdPlanner page.

It’s good to see things moving in the right direction again!