In a major re-design of its web site, EL-info has simplified navigation and linked editorial stories to a comprehensive supplier database. Editor-in-chief, Matthias Laasch, told us that technical articles published on EL-info.de now require registration before they can be downloaded. This then enables the publisher to provide its advertising customers with qualified sales leads. EL-info’s email newsletter frequency has doubled to twice-weekly.
By Bob Jones|2016-10-24T10:55:30+00:00January 30th, 2012|
About the Author: Bob Jones
Bob founded Publitek in 1998. He has over 25 years’ experience in running technology PR and marketing communications agencies, following earlier careers in broadcast engineering and electronic component marketing. Bob read Electronic and Electrical Engineering at the University of Bangor, Wales, and has an MA in Marketing. He was elected a Fellow of the Chartered Institute of Marketing in 1996. He is a member of the IEEE and the IET and in 2015 was named as one of "The 100 most influential tech agency PR executives globally" by the Hot Topics community of technology leaders.