In November 2014 electronica will celebrate its 50th birthday. For exhibitors, the show provides unparalleled access to decision makers with figures from 2012 showing over 73,000 registered trade visitors.
In addition to those who attend the show itself, there’s a sizeable part of your target audience that won’t be travelling to Munich for any number of valid reasons. That doesn’t mean these engineers aren’t interested in what’s happening, to the contrary, in the months leading up to any electronica show there’s always a flurry of activity. It’s almost impossible to escape the growing sense of anticipation as companies prepare for the event.
What’s the best way to reach those who plan to attend the show as well as those who won’t be attending? There are a number of options available. The B2B electronics media will typically publish show previews and show special issues. Many media outlets will also distribute e-newsletters that provide an effective way to engage with your audience. In the past few years we’ve also seen the rise of video opportunities. Download our free eBook that takes a closer look at a range of advertising and marketing options to help you stand out from the crowd around electronic 2014.
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