Ten months after its launch, Electronics Sourcing North America
has completed its first BPA Worldwide Initial Business Publication Audit.
Recently appointed North America Sales Executive, Lowell Malles, said:
“Electronics Sourcing North America has filled the vacuum left by
other magazines over recent years. Component distributors,
electronics manufacturing service providers and device manufacturers
can now market their products and services to purchasing engineers
across North America safe in the knowledge that the circulation has
been tested to the highest standard .”
MMG Publisher, Mark Leary, added: “Six years ago when MMG Publishing
began the process of building a worldwide readership of electronics
purchasing engineers I never dared to imagine a BPA audit would be
within reach. As the Kitemark of circulation excellence our new BPA
audit is testament to the effort and resources that MMG has invested
in reader quality. Advertisers in Electronics Sourcing North American
can now benefit from a 100 per cent requested audience of purchasing
professionals for its printed issues.”
Glen J Hanson, BPA Worldwide President, praised Electronics Sourcing
North America for voluntarily opening its records to independent
verification and documentation of its data.
This makes Electronics Sourcing North America one of only two US print
magazines in the electronics sector with current BPA audits, claims MMG.
The publisher will shortly be announcing a new product in the Electronics Sourcing portfolio.