Embedded World Nuremberg has this week consolidated its position as the premier event in the embedded electronics sector. With 730 exhibitors the show was already the largest on record and, based on the experience of the Pinnacle Marketing team this week, the visitor numbers are also impressive. Booths were thronged and the many journalists we met (half of whom were from outside Germany) reported having to struggle through the packed aisles. Highlights of the week included a number of innovative ARM based microcontrollers and a robot goalkeeper who combined image processing and motor control to outsmart many aspiring penalty takers.