EPD is to launch a new web site in the next few weeks, edited by Alistair Winning, that will embrace reader interaction. The current web site primarily covers new prdoucts but the new one will be much more engineering focused with in-depth technical articles, videos and blogs. Blogs will cover medical, energy, automotive, test and measurement, LEDs and lighting topics, amongst others. Publisher IML will also be running an engineering forum via the site. “The pressure is to have good content all of the time – people have choices”, said group advertising manager, Keith Murray. Other social media channels will be used to promote the site. Ideas and potential contributions for the new site should be sent to Alistair: [email protected].
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About the Author: Bob Jones
Bob founded Publitek in 1998. He has over 25 years’ experience in running technology PR and marketing communications agencies, following earlier careers in broadcast engineering and electronic component marketing. Bob read Electronic and Electrical Engineering at the University of Bangor, Wales, and has an MA in Marketing. He was elected a Fellow of the Chartered Institute of Marketing in 1996. He is a member of the IEEE and the IET and in 2015 was named as one of "The 100 most influential tech agency PR executives globally" by the Hot Topics community of technology leaders.
