UK publisher IML has rebranded its flagship electronics title EPD (Electronic Product Design). The revised publication, which will launch in February alongside a re-designed web site and e-newsletter, is dubbed Electronic Product Design & Test and has a claimed print and digital circulation of over 30,000.

The new cover of Electronic Product Design & Test

IML’s EPD rebrands from February (dummy issue front cover)

“These changes respond to not just the priorities of professionals, but also the way they view content. As well as revamping the printed magazine and website, we’ll also launch in a format that is suitable for tablets and smartphones,” states Neil Whitaker, Director of IML Group. He continues, “This also goes for the type of content. News and products will be exclusively found on the website and newsletters, while the magazine will solely concentrate on technical articles”.

Design, test, distribution and outsourcing will be key editorial themes included in the new B2B electronics media brand, which continues to be edited by Alistair Winning.