The longest established pan-European electronics magazine, EPN, will publish its last print edition in December. From January 2011, it will be a digital edition only, using the Ceros publishing platform. Reed Business has created a sample of the new “square” format. Publisher Martin Savery says that 40% of EPN’s requested subscriber copies are digital already. The BPA circulation audit will be dropped, replaced by monthly statistics for the digital edition including circulation, opening rates and click-thu rates. Reed’s EDN Europe and Penton’s Electronic Design Europe are competing digital titles. EE Times Europe is now the only mainstream electronics B2B publication with a pan-European circulation. For how long, we wonder?
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About the Author: Bob Jones
Bob founded Publitek in 1998. He has over 25 years’ experience in running technology PR and marketing communications agencies, following earlier careers in broadcast engineering and electronic component marketing. Bob read Electronic and Electrical Engineering at the University of Bangor, Wales, and has an MA in Marketing. He was elected a Fellow of the Chartered Institute of Marketing in 1996. He is a member of the IEEE and the IET and in 2015 was named as one of "The 100 most influential tech agency PR executives globally" by the Hot Topics community of technology leaders.
