Marketing has changed for technology companies
Putting on our rose tinted spectacles twenty years ago in simplistic terms it was simply a matter of making sure there was a reader service number on your ads and then maybe booking some data files for your printed brochures. Add to that some press releases and an annual exhibition and that was that!
Well almost! With the rise of social media and 90% of all purchases starting with a search engine, traditional marketing techniques such as advertising, press releases and brochures are no longer effective in isolation.
The Essential Guide to Marketing for Technology Companies will show you how you can make your efforts at generating business far more effective without spending a penny more or needing to use an engineering specialist agency! These days things are far more fragmented and require a much bigger investment of time.
The good news though is that leads now tend to be of higher quality so that sales will be dismissive at first, then will at least cast their eye over them and after a few months be eagerly waiting the next batch! Significantly only 1 in 10 marketers feel their lead generation campaigns are effective.
There can be a lot of moving parts in any lead generation campaign and often it’s difficult to know which parts need fine tuning. Add in languages and sometimes there’s no real choice other than to use some external support such as a technology marketing agency but with this guide to marketing you can really bring your marketing up to date.
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