Few marketers argue against then usefulness of social media these days. And who can blame them? Study after study, a host of figures show an upward trend in online advertising and campaigns designed for and around social media. Without falling for the most optimistic predictions, the expected compound growth of social media over the next 5 years exceeds 25%.
“Maybe you’re wondering, “Why should I care about Facebook?” asks Christine Gallagher in her recent blog entry. There is indeed a lot of misconceptions and frustrations floating around when it comes to Facebook and the marketing possibilities this platform opens up. Read her post, in which she takes a swipe at the big ‘Facebook myths’ that may be preventing your company from making the most of social media.
Also take a look at 100 Facebook statistics from Hubspot some good graphics to convince the boss!