So the tradeshow season is now well and truly underway. Pinnacle’s US staff have already been involved in CES in Las Vegas. Over the next few weeks we’ll be supporting clients here in Europe at Embedded World and Mobile World Congress, followed by Pittcon in New Orleans, Hannover Messe and PCIM later in the spring.
Events of this kind prove to be a valuable opportunity to meet with journalists and editors from your target media outlets. However very few companies can say they actually achieve what they should out of press meetings arranged at tradeshows. Having worked for over a decade in technology journalism and a further six years in technology PR, my experience shows that there are a number of key things you can do to maximise the impact of your trade show investment when it comes to editorial contact.
Click the link below to find out more about my tips that can help you to get more from meeting members of the press: