G is for GoogleTech guru and Google founder Larry Page surprised the global media this summer when he informed them that he was establishing a new holding company – Alphabet. This effectively means the restructuring of one of the largest companies in the history of tech (and without doubt one of the world’s recognizable brands).

So what does this step mean for Google?
… More importantly, what does this mean for its search engine?

Google has fought for several years to juggle a number of huge projects, but there have always been two primary messages that the corporation has striven to instill in the minds of the public:

  • Don’t be evil
  • Don’t be boring

Well, although we may say that the jury is still out on evil, few would ever accuse Google of being boring.
Google’s demise certainly isn’t looming. Google will remain as Google and nobody is suggesting that you need to start worrying about changing your language from “Google it!” to “Alphabet it!” Nevertheless, Alphabet will exist as a large parent management company for all the projects that Google previously undertook itself.

Alphabet – So what is it exactly?

As Larry Page has explained in a blog post, Alphabet is a collection of several companies, the biggest of which being Google. However, the new Google will be slimmed down, with those companies that are far away from Google’s main internet products detached and run as separate entities. Fundamentally, Page believes that this will greater management focus.

What exactly does this mean for your business, brand and SEO activities?

At the moment, it can be said that all this means absolutely nothing for your brand or how it performs in the Google rankings. However, as a marketing professional, you have to keep a close watch on Google and its specific movements. Since this is part of a restructuring, this clearly means that Google will now be more focused on each and every individual project.

Most importantly, one of the reasons for this reorganization by Google is because investors wanted the corporation to spend more time on its core business interests – namely the profitability of its search engine and highly successful video operation YouTube. This refocusing points to potential changes in search functionality taking place over the next few years. So, if you’re not updated with the best practices of contemporary SEO, it’s time take action. Here are few tips to help get you back up to speed:

  • Clean up all the title-tags, meta-descriptions and alt tags on the back end of your website
  • Take steps to redesign your website into a responsive one
  • Make sure that all your outbound and inbound links aren’t broken
  • Create a strategy to update your website frequently
  • Include vital keywords into the content on your website

The whole world is keeping close eye on Google as it goes through its latest metamorphosis. This company’s search engine impacts each and every website on the internet – whether it’s a business, a personal project, or non-profit organization.

So, are you ready to face what’s coming next? If you are not sure, why not download our ever-popular SEO Climate Report?

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