Twenty five years ago today the first dotcom registration was issued.  It probably wasn’t too hard for a company to stand out on the Internet in 1985 – only six had domains by the end of that year.  However, their addressable audience was so small that both groups could probably have met to discuss business over dinner in a reasonable sized restaurant.

The situation has changed somewhat since then. This interactive map charts the spread of global Internet usage during the decade after 1998. And do you know how many blog posts have been published today alone? (If you haven’t already clicked the link, it’s a lot).

So the restaurant is no longer an option.  If companies want to engage with their potential audiences, they must be active – not just present – online.  And to maximise those audiences they should certainly look closely at their search engine optimisation.  Or be prepared to be submerged by the daily wave of new content.