As a B2B PR agency specialising in electronics, it’s fascinating to follow the changes occurring in our media outlets over the last few years. And this isn’t just about social media. The leading electronic component distributors now have sites that are rich with expert technical content, often including articles that discuss alternative technologies and products to solve electronics engineers’ design challenges. This was pretty much the exclusive domain of ‘traditional’ publishers just a few years ago.
By Bob Jones|2016-10-24T10:54:55+00:00July 17th, 2013|
About the Author: Bob Jones
Bob founded Publitek in 1998. He has over 25 years’ experience in running technology PR and marketing communications agencies, following earlier careers in broadcast engineering and electronic component marketing. Bob read Electronic and Electrical Engineering at the University of Bangor, Wales, and has an MA in Marketing. He was elected a Fellow of the Chartered Institute of Marketing in 1996. He is a member of the IEEE and the IET and in 2015 was named as one of "The 100 most influential tech agency PR executives globally" by the Hot Topics community of technology leaders.
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