As a B2B PR agency specialising in electronics, it’s fascinating to follow the changes occurring in our media outlets over the last few years. And this isn’t just about social media. The leading electronic component distributors now have sites that are rich with expert technical content, often including articles that discuss alternative technologies and products to solve electronics engineers’ design challenges. This was pretty much the exclusive domain of ‘traditional’ publishers just a few years ago.
Content operations director at Hearst, Bryan DeLuca, says the publisher’s sample centre now carries 30,000 samples from 5 manufacturers
But publishers are getting creative in their attempts to attract a greater following and generate more leads for its advertisers. Last year, Hearst, publisher of Electronic Products, created a sample centre so that engineers now have single place where they can access samples from multiple vendors, along with data sheets, application notes and even 3D models. Media magazine, Min, ran this story recently that explains the concept.
