Content, content, content.
If you want truly effective PR, PPC advertising that generates real leads, newsletters that are actually read by the recipient, or you want visitors to find – and then download information from – your website then there is no way round the fact you are going to need to create a regular stream of interesting, informative and useful content.
And if you want to bring all this together and develop a comprehensive content marketing campaign that nurtures leads and converts them to genuine prospects then… well the clue is in the title, isn’t it?
The great news is that the vast majority of B2B technology and engineering companies have a wealth of knowledge just waiting to be tapped into.
The challenge, however, is that the experts in these companies are often so busy applying their expertise that they don’t have the time to turn their considerable knowledge into the valuable ‘content assets’ that lie at the very heart of modern marketing communications.
That’s where dealing with a truly technical marcoms consultancy pays real dividends.
At Pinnacle, for example, our technically qualified account teams work directly with engineers, developers and application specialists to not only identify the most interesting topics but to create the materials that customers and prospects find genuinely useful.
And once generated we can translate, distribute, place, share, re-use, re-purpose, re-package and generally ‘slice and dice’ the content in a whole number of different ways to support a wide variety of marketing communications activities – from blogs and e-mailers to website content, white papers and other downloads that visitors find so valuable they are willing to part with at least some basic contact details.
In this way we guarantee to deliver the maximum possible ROI from each and every content ‘asset’ we create.
If you want to find out more about Pinnacle’s ability to create engaging content with minimum briefing overheads then e-mail [email protected]innaclemarcom.com or call +44 20 8869 9339.
You might also want to check out some of our e-books on content creation by visiting the Pinnacle resource centre.