Last minute changes to the controversial EU Privacy Directive; more commonly known as the ‘Cookie Law’ means that ‘implied consent’ is now a valid form of compliance.

Under the initial law, the Information Commissioner’s Office (ICO) stated that website owners must seek explicit consent from all visitors in relation to the storing of cookie data on their PC or device. However, at the eleventh hour, the guidelines have been relaxed and implied consent is now acceptable; provided that website owners are satisfied that visitors understand that their actions will result in cookies being set.

The updated guidelines can be found on the ICO’s website.