The European trade exhibition season is under way with preparations well advanced for Mobile World Congress in Barcelona and Embedded World in Nuremberg.  Many of us have trodden these paths on numerous occasions but, for the first time visitor, it is always helpful to have a guide.

In this respect I can highly recommend the Embedded World Survival Guide written by Paul Whytock, Editor in Chief of Electronic Design Europe.  Paul clearly has survived many Embedded World events, which can only reflect positively on his ‘How to’ guide.

Pinnacle Marketing will be in Nuremberg assisting various technology companies and we look forward to meeting many old and some new faces there.

If you have any other tips or recommendations for visitors to these or other trade shows, we would love to hear them.