SEO 101: In the first half of this session, Blanche Carballo and Jon Barrett from Publitek will explain the three pillars of SEO – from content optimisation to link building to technical on-site optimisation. The second half of the session focuses on Google Analytics – how it works and how to make it work better by looking at the ABCs of web traffic analysis – Acquisition, Behaviour and Conversions.
Who’s it for?
Marketing professionals. No technical experience required.
This webinar was the first in a series of Marketing Masterclass webinars presented to members of GAMBICA.
Presented by Jon Barrett, Vice President Digital, and Blanche Carballo, Account Director, Digital and Media at Publitek.